Sony’s MAX Channel Coming To South Africa

Sony Entertainment Television Asia has launched its premium movie and special-events channel in South Africa. The new channel, MAX, which is available on DStv’s Indian bouquet, is Sony Entertainment Television Network’s channel that provides its viewers a mix of Hindi Movies, cricket, and other aspects of Indian culture. MAX, which has been well received in India, the US, Europe, the Middle East and the UK, is the second channel after Sony Entertainment Television to be launched in South Africa.

Rajan Singh, executive president for international business, said: “After a very successful test transmission phase on digital satellite, we are proud to offer the South Asian community of Africa a channel that has been at the forefront of TV in the subcontinent. We believe that after establishing itself as the market leader in its genre in India and other international territories, the channel is set to take South Africa and the rest of Africa by storm.”