Why Doesn’t The Playstation 3 Have Netflix?

I mean, really – the XBOX360 has Netflix, BD players are getting Netflix, and even Blockbuster is courting hardware manufacturers. Is Sony so stubborn with its video store that it can’t have multiple options? Don’t get me wrong – I think that Playstation Video Store interface is absolutely stunning. However, I just don’t get why Sony is acting exclusive when it should be offering not only Netflix, but even other services like Crackle and Amazon VOD as they do with their Bravia Internet Video Link. I think that Sony is going to need to really answer the question as to why they are so slow to adapt..