First SonyStyle Store In France Is A Stone Groove
Sony has launched its first SonyStyle Store in France located at 39 Avenue George V in Paris. The idea is to offer a unique place for the consumer to have different experiences, interact with products, and provide helpful services. The 1,000m² of the Sony Style Store is divided into three levels. The entrance to the store displays the latest products and is also the location of the training room and lounge services. A corner dedicated to Sony Ericsson products can be found at this level, with a wall very educational for “making the right choice.” The training room is a training room for all those wishing to learn about using a product or service (editing video, download podcast, etc).
The basement of the Sony Style Store has immense walls of Bravia flat screens, home theater room and a Playstation 3 room. Sony presents its flagship Bravia and everything that revolves around it: amp, Blu-ray, home theater package, Playstation 3, PSP, and so on. Another level has numerous Vaio laptops, Cybershot and Alpha cameras, Digital Handycam camcorders, PSP, Walkman MP3 players, and so forth. There is also the “bar experience” where most of all mobile products are set and can be used.
In summary, the Sony Style Store is 1,000m², with 3 levels, has 20 advisors, over 30 product experiences, 10 featured games, and 8,000 references to Sony products. Here are some more pictures:
Looks great. Good location, althoug right on the Champs Elysees would be even better. I will go there for sure next time I visit Paris.
But when will we in The Netherlands get there stores, are there any plans for that?
Yea, that store really looks like one of the Giorgio Armani stores I saw in Zurich. Awesome design and interior.
I just visited the store:it’s great and at a great location. George V is so much posher than Champs-Elysées! The shop feels very much at home next to Dior, Gaultier, Vuitton and the likes in the surrounding streets!
They even had the Sountina! Great piece of technology!