Designers produce fashion shows to show off their latest collections. Sony found opportunity in beauty and had models wield the Vaio P in February 2009 for the Fall 2009 Mercedes-Benz Fashion Week. In New York City in Bryant Park (42nd and Sixth), an 8-acre park that is converted to a temporary fashion arena with tents. The Fashion Week tents are huge, air-conditioned and contain several venues for the designers to show their collections. The individual venues — ranging up to almost 12,000 square feet — come complete with runway, seating for attendees, backstage areas, lighting and sound.