Maria Sharapova and Sony Ericsson Present Prototype Bluetooth Dress

Sony Ericsson’s official spokesmodel (aka global brand ambassador), Maria Sharapova, presented a dress yesterday that is far different than anything on the market: it has Bluetooth. British fashion student Georgie Davies dreamed up the knee-length short-sleeved white dress as part of a school project with mobile phone-maker Sony Ericsson to figure out ways of incorporating new technology into fashion. Davies said the dress is designed to connect to the wearer’s phone by Bluetooth wireless technology, so she can be alerted to a call even in noisiest of places when the dress flashes a variety of blue, green, and white hues.

“When you’re in a pub or a bar, you can never, ever hear your phone,” 20-year-old Davies told Reuters on Wednesday.

One shoulder of the dress down to the hip is embellished with translucent white scales that move and light up. Sharapova showed off the dress to a horde of photographers and a crowd of passers-by from the window of a luxury department store in central London.

Story and pictures courtesy of Daylife/Reuters.