I would hardly call “web celebrity” Julia Allison a leader in her field. She's not even employed as a columnist any longer and she has a long stench of negativity trailing her on the web. Do a simple google search to figure that out. Sony, I'd think twice before associating yourself with someone like Julia Allison. She does not have the most positive reputation and any association with her serves only to sully your brand.

I have to agree with Kendrick. If you did any due diligence, you'd know that Julia Allison (Baugher) is pretty much loathed throughout the web and media communities. It's not too late to shelve and not air her part of the campaign. She brings down anything she is associated with and has been fired by both Star magazine and Time Out New York.

Good luck!

How companies such as Cisco, or SmartCar and now Sony think aligning themselves is a good idea boggles my mind. The is essentially an unemployed narcissist with a vanity blog. She is not a tastemaker or someone that most people would aspire to be. She is repulsive and toxic to any marketing campaign.

Can't wait to see how her cheap, mismatched hair pelts look on TV!

You guys couldn't get iJustine? She's a true web celeb.

Her publicist is right – the woman is Brand Poison. Whatever freebies she shills are generally shunned by anyone who has ever come across her. The cheap hair pelts, the tacky dye job, the wonky eye from too much ill-placed Botox, the shiny skin and so on.

That woman is an anti-ad.

Julia Allison is neither a columnist nor a web celebrity. She was fired from her job as a columnist months ago and the only “fame” she has on the web is that of a universally reviled joke and new media punching bag. Julia has been associated with other brands before Sony and has done nothing but tarnish their image. I would think twice before using her in your new campaign. The negative association with her vastly outweighs any benefit.

Do some reading from the main source of her “fame” and you'll see what kind of online reputation she has:

http://gawker.com/tag/julia-allison/

As a life-long user of Sony products (having just purchased a new Bravia 46″ LCD this past weekend) I am appalled by your choice of brand steward. Julia Baugher is – to put it kindly – laughable in her quest to be both relevant and revered. Her online presence consists of dated Gawker mentions, her sputtering vanity blog with absolutely no content, and a failed web start-up that is universally despised across the tech scene (if they've even heard of NonSociety). It is well documented that she has a terrible work ethic, little accountability for her actions and is a liar when the mood (or critics) strikes her.

I really thought Sony had a stellar industry reputation and chose to associate with like-minded personalities, but perhaps I'll think again. I am your core demographic: young, tech-savvy, with disposable income to use on the latest technology. And I can assure you that there are many out there just like me.

Just read http://rebloggingns.wordpress.com to find out all the reasons why Julia = VERY BAD IDEA. I used to respect Sony and buy their products. Not anymore.

Julia Allison Baugher? Seriously? Someone at Sony has a twisted sense of humor or a strong desire to sabotage this campaign. She's a noted plagiarist and all-around failure. Have you even seen her lifecast, Sony? She's a walking nightmare. Good luck explaining this one to the shareholders.

Julia Allison, a “web celebrity?” Really? Only if by “web celebrity” you mean “universally reviled.”

Julia Baugher is a fraud. She is everything that epitomizes laziness, self-entitlement, and douchebaggery. Everything about her is fake: Her hair (clip on extenstions and badly dyed), her nose, her face (she admitted to and then subsequently lied about getting injections), and so much more. She is a pathological liar and possibly has yet to be diagnosed with Narcissistic Personality Disorder. I doubt anyone on your team did any real research about her before bringing her on, so shame on you. Ignorance is no excuse. How she can be in the same category as actual professionals who work for a living (she rarely gets up before noon and has no actual job – just look at her pink vanity blog for all the proof in the world of that). Come to think of it, she puts all the negative things about herself out there, so if you would have done the aforementioned research that was sorely needed — you never would have given her another look in a million years. Good luck with the damage control you will need with this headcase. And consider me buying anything BUT Sony for the forseeable future.

And furthermore, what a slap in the face to Amy Sedaris, who is extremely funny, original, creative, hardworking and self-effacing–exactly the opposite of Julia Allison in every respect.

I am saddened by inclusion of Julia Allison with the other spokespeople you have chosen. Ms. Allison has accomplished nothing beyond gaining ill repute for her childish attention-garnering antics. She only became famous initially for appearing at a Nick Denton (Gawker media head) party as a “slutty Condom fairy.” She was fired from her position as Star's “Editor at Large” after only a year. She is lucky to get one television appearance a month talking about celebrities (something she often claims she hates doing on her blog). Her business generates little to no revenue. One business partner left little after a year. She has a huge following of anti-fans who follow her every move and are very vocal about her poor business practices and personal ethics.

This was a very bad choice indeed to represent your company, and I will not be buying Sony products in the future as long as she is attached to your brand.

Looking forward to the new renewed campaign. The prior ads were quite humorous and served your product well.

That said, and further to the previous commentators, I am mystified by your inclusion of Julia Allison as a brand ambassador. First, she does not, nor has she ever in recent memory, spoken kindly of Sony products. In fact, I believe she resoundingly has supported your competitors. Second, she is not respected by the vast preponderance of those in your core demographic who are familiar with her. For those who are not familiar with her, it is unclear how she will reach them considering her vehicle for disseminating advertising (nonsociety) is, at best, quite poor. Third, Ms. Allison widely is known – against, amongst those who even have heard of her – as a shill, ego-blogger with fickle interests and horrific advice. By using her, I am concerned that her sullied reputation will be imputed to Sony.

That said, you are free to pay whomever you like to sponsor your services. This merely is one person's opinion that this selection was ill-advised.

Julia Allison actually landed a spot in this campaign? You're kidding, right?!
Who did she blow this time to nab such a gig?
Nobody likes this chick for very good reason. She's a toxic narcissist “web celeb” has-been who has been fired from every legitimate job she's ever had. People who work with her don't like her for her undeserved diva attitude.
All those other folks deserve the commercial mentions except for her. She has done nothing note-worthy beyond quickly becoming one of the most reviled fame-climbers online.
Why couldn't you even hire Perez Hilton? At least he actually has some web accomplishments to back up his obnoxiousness. What, were Chris Crocker and the 'Chocolate Rain' guy not available?
Sony, you so got this decision way wrong. My respect for your brand just plummeted.

Julia Allison is known for, among other things, disclosing to everyone who reads Gawker during a “liveblogging” session that her notable new technology ex-boyfriend suffers from Bipolar Disorder. She is also known for having an affair with a Senator while a Congressional intern. She is not an example for young women to follow and I am very disappointed in this choice.

“columnist and Web celebrity, Julia Allison”
Really, and which column does Ms Allison currently write? As far as I am aware she has no writing gigs at present, having being fired from all of them. As for being a “Web celebrity” I would suggest “infamous in a small circle” is a better way to describe it. Really, her online reputation is nothing but negative and surely such an esteemed brand as Sony would not want to associate itself someone so unprofessional and unpredictable.

Ms. Allison also asserted in a widely-seen video online that she wanted to attend Harvard Business School in order to gain “fuck-you money” (her words). What a poor excuse for a spokesperson for a very respectable brand.

I will not be buying Sony, and I will tell friends and family to follow my example. I would not want my young daughter to learn from her example.

Sony, I'm disappointed. I've heard of Julia Allison. I don't hate her but I don't like her either. From what I've read she's not a columnist and she's not a celebrity, although she is infamous. She's a self promoter and to my mind represents much of what is wrong with the web and the economics of fame. Unlike some of the other people on your panel — who are among the best in the world at what they do — Allison does nothing well. She seems to think that any publicity is good publicity, just as long as people are talking about her. This is perhaps the biggest reason I don't like her. I don't think people should be famous for promoting themselves. I thought Sony was about being the best at what it did and supporting excellence. I'm being honest when I say I will now have at least one negative thought come to mind when I see your products. You've associated yourself with mediocrity. You've made me think you didn't look into who you were hiring. You've made me think you don't know what you're doing. I ask you: would Apple hire someone like Allison?

Which one of these things is not like the other? You have a football star, a music sensation in every sense of the word, a woman who defied gender stereotypes to become a sports reporter on an overwhelmingly male network, two individuals noted and awarded for innovative camera work – both in print and in film, an amazingly hilarious writer turned actress … and a girl who runs a vanity blog, has publicly proclaimed that women have an expiration date, and retains, at best, questionable journalistic ethics.

Of course, this is not to mention the paper trail following Julia Allison Baugher. Look back to her Georgetown days – there was a plagarism scandal with her sex and dating column. She publicly boasted – in magazines, on television, and to just about anyone who would listen – how she was dating a Congressman. Nowadays, after being “let go” from three publications (I'd advise you to talk to the people at AMNY – she seems to vent rather openly to the media about their treatment of her), and having two reality television show deals passed on her, Julia runs a “lifecast”. For the uninitiated, this is a blog in which Julia posts pictures with little captions. When she does actually write, it's usually a “head to toe” detailing her outfits (be forewarned, you will hear a lot of mentions of “freshwater pearls”, her “Chanel handbag”, and now that a “kind reader” ponied up the cash for them, her new “YSL shoes”). A little due diligence on the part of Sony would demonstrate her ethics – or rather – lack thereof – towards sponsorships and disclosure. Only after Gawker wrote an article about her trip to Sea World did Julia disclose that she was being paid for her trip by a third party, and paid for her services as well. This is after Julia spoke for WEEKS about the impeding Shamu experience. She fails to note when sponsors give her freebies or discounted services, a practice that ruins any shred of journalistic integrity the gal can claim to have.

The bottom line? Julia Allison Baugher isn't some controversial figurehead, known for inciting reblogs about her incendiary statements. No, it remains that Julia Allison is an unethical individual, and her sheer presence on this new advertising campaign sullies the accomplishments of the individuals she's joined by.

Re: Julia Allison

What, Bernie Madoff not available? He's a celebrity, too.

I recently purchased a 26inch Bravia flatscreen and love it. I am scheduled to buy the 40 inch one for my living room after Labor Day. However, after hearing that Sony deems Julia Allison a suitable spokesperson for its brand, I will be purchasing an alternate brand flatscreen. I have also liked Sony products. I found them to be high-quality and fairly affordable. However, your brand is now tainted. I will be alerting everyone I know–I also buy electronics products for my company—to boycott Sony until you sever ties with Ms. Allison. She has a horrible image, has done more to set women back than anything else in recent years and in this economy, I should think Sony would be more careful about who it partners with. Bad choice, Sony. This loyal customer is turned off.

Julia Allison is a terrible choice for a brand ambassador. Have you ever even visited her blog? The content she produces is banal and borderline offensive. Julia has said things such as that she knows that “women have an expiration date” when it comes to beauty. Julia will be appearing in an HBO documentary coming out soon about young women who inject their face with botox. Julia has twittered about a private fight between Rosie O'Donnell and her wife that Julia overheard through the wall of her apartment (where Rosie lives next to her). Julia has taken pictures of strangers on public transportation and posted them on her blog, where she has called them names that can be construed as racist and threatened physcal violence on them. There are well documented rumors of Julia using “date rape” as an excuse to get out of obligations in college. Julia uses her cell phone on airplanes to Twitter, which is a violation of FAA rules. Julia consistently shows terrible judgment and little regard for others. She is just a terrible choice for the Sony brand and I am surprised that Sony has allowed anyone to spin her in a positive light. Please think twice about this, unless you want a brand ambassador who is a laughingstock on the Internet, and who is really a vile human being. To put Julia Allison in a line up with Peyton Manning, Justin Timberlake and Amy Sedaris is like putting a silk hat on a pig.

I agree with the suggestion of iJustine. She is a great example of a web celebrity. She has a consistent body of work, and I can't think of anything that she has done that would border on racist or anti-feminism or a violation of a stranger's privacy.

SONY – PLEASE RECONSIDER THIS CHOICE.

Oh no!
Such bad timing! I have been ON THE VERGE of buying a VAIO; they are advertised all over the office tower I work in. I love the laser-etched cases and what looks to be extreme portability. Plus, affordability etc. It was all stacking up to be a sell.
But really? Julia Allison?
Reading this press release today just sucked all the cool out of the brand for me. I'm sorry.
And I LOVE LOVE LOVE Justine Timberlake and Amy Sedaris! LOVE THEM!!!
Maybe they can convince me to reconsider, but seriously, I shudder at the idea of buying a Sony product if Julia Allison is anyway whatsoever associated with it. It's like instant lame. I'd be embarrassed.

I can also say with full confidence that the next time I am in the market for electronics, and I am choosing between Sony and another brand – I will not be choosing Sony. Thumbs WAY down for your choice of Julia Allison to represent your brand.

It's about time you anti-Julia people got a clue. YOU ARE THE REASON SHE'S STILL RELEVANT.
She plays you over and over again. Now the lot of you will go to every blog that mentions this story, plus your own website, and repeat the name Sony, Sony, Sony hundreds of times. Do you get it now?

Please, please reconsider your choice of Julia Allison. She has done absolutely nothing to indicate that she has a work ethic, expertise in any field, or one ounce of creativity. Even a cursory search on this woman should convince you that she is simply not up to par, and she bears no resemblance to your other qualified spokespeople. There was no due diligence here and it frankly makes me question how your company is being run these days — honestly, the person who approved the inclusion of this woman needs a serious reprimand.
She publicly “outed” her ex-boyfriend as being bipolar. She has stated that women have “an expiration date.” She is not able to hold a job. She has questionable ethics in regard to her sponsors and the disclosure thereof. Accusations of plagiarism still haunt her, and when she was employed as a writer, she regularly begged for article content on her personal blog, often within hours of her deadline.
Julia Allison will damage the Sony brand. If you keep her on this panel, you've lost at least one customer (and counting…).

As a both a Sony consumer and ardent admirer, I am, frankly, appalled by these choices in spokespeople.

I am the mother of a two year old girl, and find the inclusion of both Erin Andrews and Julia Allison to be not only ill-advised in a pecuniary sense, but reprehensible on an ethical front. Quite honestly, I had no idea who this “columnist and web celebrity” Julia Allison was, until this item; yet, a simple Google search has proven this woman-child to be a most inappropriate choice for the often family-friendly Sony. With both the mouth and body of a sailor, why on Earth would Sony find this woman, in any way, an acceptable option? In a country so riddled with obesity, why would Sony choose a visibly overweight woman to advertise its sleek and innovative products and services?

As for Erin Andrews, I am sure my disapproval is most understandable. However, at least I know who Ms. Andrews is! I may not appreciate Sony's choice of her as a spokeswoman, but I can understand it.

This country is overflowing with unknown talent, this is universally acknowledged. So, for Sony to choose an unknown woman is fine… but to choose a woman like Julia Allison? Revolting. Everything I know about this woman, was learned within the past five minutes – and even in this short amount of time, I am physically repulsed.

My heart aches for my daughter knowing the society she has been born into. And Sony? I expect better.

Corinne:

If you think that SONY should subscribe to the same “any-publicity-is-good-publicity” playbook that Julia Allison Baugher uses, you don't know the first thing about brands, marketing or customer retention. This outpouring is not about a re-blog.

It's because she is a narcissistic, plagiarist who lies and steals and cheats and uses other people to get ahead. There is nothing likable about her and she does not deserve to be part of a program with the talented people who make up the rest of the people selected to be brand ambassadors and SONY deserves to know that.

Please reconsider your decision to include Julia Allison Baugher in the HDNA campaign. Some of these comments may appear to be mean and undeserved, but to use Julia in your marketing plan only makes Sony look negative to the web-savvy community you hope to target. She is consistently unprofessional, a plagiarist, a narcissist and will only disappoint you in terms of coverage and product promotion. I won't pretend I am going to boycott your products, but I must agree with the remarks above that your brand will only suffer by association.

no julia!!

Did anyone at Sony do their due diligence before they brought Julia Allison on board? I guarantee you this will spell disaster. Julia Allison Baugher has been publicly reviled for a years on the internet. Any simple Google search would reveal this. Boy, those PR people at Sony sure are getting lazy.

That was pretty boring.

But wait a second. For those who know of her, Julia Allison is well known to squee over everything Apple. She doesn't use a PC and in fact practically shamed one of her business partners into buying a MacBook. Julia went into raptures about her MacAir and filmed her trip to the Mac store (even though she was vocal about being disappointed she had to pay for it herself). She once bragged she had like 5 Mac Laptops (I apologize I don't know all the brand variations.) She was glee-filled and bragging about her iPhone. She is a typical (and somewhat childish) Mac fangirl. Check her blog, search Mac, Apple, etc.
This makes no sense. It's is so obviously a fake endoresement if she suddenly says she is PC. Nothing new there though, fake and Julia Allison (not her real name) kinda go hand-in-hand.

Oh, I get it: this is just an attempt to discredit other anti-Julia commenters by calling her fat and physically repulsive. She is of course neither fat nor physically repulsive. She is, however, entirely reprehensible based on the personality she “puts out there” on the web.

Dear Sony

If you want to know about Julia Allison you should visit her haters web-site. Reblogging NonSociety. The fourteen or fifteen girls [and of course myself] that comment endlessly there can tell you that this fat girl [we call her legs sausage legs] is really a terrible person.

She brags about her dates, and twitters things that really piss us off. Some people say we have no lives but that is not true. We just cannot stand that she [julia] is getting so much attention.

She used to be really pretty but if you read out site you will see that we all think she looks like she is 40 years old. We are pretty jealous about the fact that she can afford a really expensive apartment but the fact that it is really small makes us laugh really hard.

For Instance: here is the link to the post that shows you how mad we are that she got this job!

http://rebloggingns.wordpress.com/2009/08/18/ju...

but we have written seriously 1000's of comments on posts that criticize every aspect of julia. did you know that someone who used to watch her dog complained that there was shit all over her apartment, we had alot of fun making fun of julia and her dog.

anyway, none of us really buy sony products but we will tell you that we do and we won't anymore if you hire julia.
{that's how we roll} we really like ripping her a new one over and over and over again.

Please don't think we're crazy, we just like criticizing julia…our leader Jacy [well supposedly there are two jacies] one is supposed to be a boy and one is supposed to be a girl, anyway, he/she said that we shouldn't link to the site cuz you might think we are nuts but we are not. Honest.

No, I am not trying to discredit anyone's comment. It is true, however, that I find Julia Allison's weight to be an issue. I try to teach my daughter healthy eating habits, and the presence of overweight personalities on television threaten to undo my efforts.

Also, I never said she was physically repulsed, but that I was physically repulsed. I agree that she is reprehensible, and I hope that I expressed as much.

It's your own fault, suckers. Like Sony will get rid of Julia now after they see how polarizing she is. Polarizing = buzz. Excuse me while I go order shoes from Zappos and rent a Smart Car. I never would have heard of them if it weren't for your brilliant website!!!!

HAHAHAHAHAHAHAHAHAHAHAH

Don't forget to link to their Anti-Julia CHAT ROOM!

It's a must see if only to hear them all make excuses about why their pretend boyfriends aren't around to take them out on Friday and Saturday nights. Plus you get all kinds of gossip about the personal lives of other regular posters! Two for one!

“I never said she was physically repulsive, but that I was physically repulsed.” By her, correct? Ergo, she is “physically repulsive” to you.

Julia Allison, as evidenced by the large amount of comments already posted, is in no way a good ambassador for any brand. She has a toxic personality and no real work ethic. She attempts to slide by on her “good looks” and “charm”- both of which have mostly faded. I have lost all respect for your company.

lol… It's kind of a non-issue at this point, but I will clarify once more.

It is not her physical person that I find “repulsive,” thus she is not physically repulsive.

My body has a physical response — one of repulsion — to her persona.

Semantics? Maybe…

Semantics, spinning…whatever.

rebloggingns is not the only anti-Julia site. She is constantly trashed on twitter, gawker.com and, the classic, Reblogging Julia.

Repeatedly, her lies, cheating, stealing, plagiarism and “rules-schmules” behavior is documented everywhere and has been since her time at Georgetown (shoplifting candy bars, saying she worked for The Post when she, in fact, did not – to score a free grapefruit no less! – and using 'date rape' as a reason to not complete assignments).

That so much bad behavior is written about, commented on and oft repeated is not a good thing.

This comment is fake, and meant to make the anti-Julia sentiment seem limited to her “hate site”. The reality is, hate site or not, Julia HAS done all of the things that have been said about her on this page. Regardless of how sad and fat and boyfriendless or whatever you think her “haters” are, the fact remains that everything that is being discussed about her is true and has been put on the Internet by her. She does not disclose when she shills for products, she does and says things that are horrible about other people, and she produces little to no content (and what content she does produce is typically limited to forced conversations and inside jokes she has with her friends).

There are many people on the Internet who are doing much better than Julia at being a “web celebrity”, and they do it without hurting others.

You would think a web-celebrity such as Julia Baugher would be able to handle this sort of thing, and that a supposedly sad group of “14 or 15 girls” talking about her wouldn't matter at all. The reality is, the haters are pretty much the only ones who care about her at all.

I can buy Sony products. I do buy Sony products. Sony's choice in hiring Julia Allison Baugher has turned me off from their brand. Anyone who has followed her will know that her opinion is as useful as a hole in the head.

I also think that it is a bit ridiculous to call Julia fat, but I will say that as a role model for body image for young girls she is TERRIBLE. Her self esteem is largely based on her weight and appearance, and she goes between binging on cupcakes and then fasting on juices. She is a self-proclaimed former bulimic, and she continues to publicly be proud of binging/purging behavior. Because of her poor eating habits and lack of regular sleep (all posted about repeatedly, day in and day out, by her on her own website) and overuse of shoddily performed cosmetic procedures, she has an unhealthy puffiness at times. But I would by no means call her fat.

That does not mean that her body image issues and willingness to discuss them in an unhealthy way on the Internet are not alarming. It is very alarming.

Whatever.

D, you are not the only one that is mystified by this. All the commenters at Reblogging Nonsociety are just as mystified. I mean, D is right, she is widely known [we love to make fun of how she stands with her legs far apart] but we do not like her at all. She is fat, we call her a vile pig over and over again. Seriously, you should read the site [it's on wordpress] and then think twice about hiring this fake fat stupid new yorker.

Yes, she probably gave lots of blowjobs. You are so right jane, perez would have been better than fat lazy julia allison. How does she even pay her rent, everyone at reblogging nonsociety thinks her parents pay her rent. As a matter of fact, we are sure that her parents are going to stop paying her rent this fall and she is going to have to move back to chicago.

Really, you should visit the site, Jacy writes really good posts about foolia (we make up all kinds of names for her) one of the Jacys is a better writer than the other but the commenters are really funny. They make up names that have links to things about julia, like her fat ass and orange hair and the fact that she has worn hair extensions. (That's a really big topic of ours, the 'pelts' we have many many posts about her hair extensions.

Yes, she did that and we talk about it all the time at Reblogging nonsociety. I used to think it was stupid to keep harping on something she did so long ago, but my fellow haterz are right, she did it so it is fair game.

Who is Julia Allison?

The only people who know are a small group of haters who obsessively parse through her banal content. These people and a handful of creepy men are her audience. That's it. This is who you want representing your brand?

I think the only reason she got this spot was because you were looking for someone to fill the ambiguous Internet category. The others are easier to define: sports, music, journalism, fashion, comedy, and film. Julia Allison has a vanity blog business to give her legitimacy, and she is tenacious and moronic enough to call herself a Web Celebrity. It has nothing to do with talent. The fact that Sony thinks that Julia is at all a representation of the Internet is embarrassingly out-of-touch. I think next time I buy a computer, I will buy a Mac, because at least that company is classy enough to avoid enabling narcissistic sociopaths.

She has as much relevancy as Obama Girl or Chris Crocker.

Larry,

You should come and join us in our hate of julia at reblogging nonsociety at wordpress, we are always looking for new commenters and you sound like you have been following her for awhile {even though you hate her}

Come join us and help us rip on how fat she is and that she will probably have to move home to chicago cause we think her parents are gonna make her.

I think you're right. It is a bit ridiculous to call Julia Allison fat. I do, however, think it is perfectly fair to call this woman visibly unhealthy. Maybe I am looking at the wrong photos. I read this blog daily, and this is the first I've heard of Julia Allison, so I am not sure.

I apologize if I've offended anyone, as that was not my intention.

Hey fellow commenter on RBNS!!!
{ we can always be spotted by the use of the word pelt–that's what we call her fake hair}

Megan, good job with this, see you over at RBNS!

Good hating bitch!

Seriously, why on earth would you pick Julia Allison Baugher. She's a noted plagarist (Google, Hoya, Georgetown, Julia Baugher) a self promoting narcissist who's only content is fawning over celebrities who have no idea who she is. Several celebrities have sued to have Ms. Baugher remove those photos from her website (Lexis-Nexis, Julia Baugher)

In short, she has no talent other than desperate self promotion and shilling of questionable products (See the Blue Print Cleanse). I will refuse to buy Sony products based on this hire.

Hey Kendrick –bring your hate over to rebloggingns– we could use you–sometimes comments are stupid like this one but usually they are pretty funny when we get going on how fat she is.

Wide-set is a commenter over at the site but I don't agree with everything he/she says– see I don't think we look like fucking idiots, we just like to make fun of julia. that is our right, right? See what I did there?

anyhoo, here is wide-sets last comment, getting all bent, (sometime he/she forgets it's julia we are going after}

“Wide-set Vagina Says:

August 18, 2009 at 9:04 pm | Reply
Hey, “julia’s fat ass” commenter over at the Sony Insider article: I don’t know if you’re the same one who comments here, or if someone hijacked your handle to make RBNS look like fucking idiots, but you’re making RBNS look like FUCKING IDIOTS.

Jesus Christ in a tutu, complimenting other commenters on their hate? inviting them to hate some more over at RBNS? Way to take all the credibility out of the comments over there. They’ll discount at least 95% of the negative comments now, because they think it’s a smear campaign. ugh. just fucking ugh.”

Oh Julia. Clever. Except not so clever.

i wasn't planning on commenting until i read this inept attempt to explain away the other comments. 'pretend sony customer' reeks of miss allison herself. the tone, sentence structure, and failure at humour would seem more than familiar to anyone who has seen her reply to every single comment about her on gawker. actually, i did chuckle once from her post. her choice of handle 'pretend sony customer' is rather ironic since i'm guessing it's probably true.

i am not a fan of miss allison. nor do i wish to criticize her character. however, i will criticize sony. as numerous posters have suggested, all it would have taken was a cursory google search. her online and IRL personal and professional reputations are appalling. and neither she nor her handlers can place the blame for this on a single website. it's not 4chan.

again, i find myself chuckling because you probably have no idea what i'm referring to. 4chan? i mean, sony considers miss allison an 'internet celebrity' and a competent brand representative, why would they know what i'm referring to?

i have been and am currently a sony customer. growing up the majority of my televisions and stereos (and who knows what else) were sony. i had a sony discman. i went thru 2 vaios. yes, i currently have an ipod and a mac, but i also have a sony cyber-shot camera (sale price $378), which is replacing an older model (sale price $250) i also own 3 sony televisions (sale prices one 52″- $3.300/two 32″-$548). i also own a sony blu-ray player (sale price $300). i apologize for this admittedly tacky list, but i want you to understand how much of a sony customer i've been.

i am not going to swear i'm never going to buy another sony product ever again, but if it's down to sony and another brand for some product (for example i know i'm buying a blu-ray player as a gift in sep.), as ridiculous as it seems, this could be the tie breaker.

“The is essentially an unemployed narcissist”

Jacy would call you an idiot for not proofreading your comment! Bad RBNS commenter, you are
making us look like Mary- I can't spell- Rambin.

And Saint Louis, Jacy? Now who is the idiot! Har and blerg!

You are an idiot then, you have a product that you love but you won't buy another {anyone
else having a problem buying this?} because you hate julia allison that much. It's sad and
worrisome.

Jacy, you are running a ranch of nutjobs over there at Reblogging Nonsociety….oh, I mean
idiots. I am going to go watch my saint louis ball team now. And hey, if you blocked my IP
how am I able to read over there? Idiot!

You are an idiot then, you have a product that you love but you won't buy another {anyone
else having a problem buying this?} because you hate julia allison that much. It's sad and
worrisome.

Jacy, you are running a ranch of nutjobs over there at Reblogging Nonsociety….oh, I mean
idiots. I am going to go watch my saint louis ball team now. And hey, if you blocked my IP
how am I able to read over there? Idiot!

Julia Allison is a very poor choice for a brand ambassador. I will not purchase Sony products in the future. Choosing someone who is unethical, often caught in public lies, and indiscreet is a bad business choice for Sony.

HoneyB, really? You've never heard of Zappos or Smart Car until Julia or her hate sites. I would like to then assume that you currently live under a rock. However, since you are commenting on this site I doubt that assumption can be made. Nice try.

And Sony isn't a brand that strives to be polarizing. It is a media conglomerate that has been in existence for longer than Ms. Baugher's parents have probably been alive for.

Shame on you Sony for hiring a firm that failed to do its due diligence when creating an otherwise creative marketing campaign. As a young female I am personally offended that you would use Julia Allison to represent my consumer demographic.

honestly? i'll never buy anything from sony again

It stops you from commenting on WordPress, dumbass, not from reading the blog. Clue in.

Ugh, majorly dissapointed in Sony for this move. Julia Allison Baugher is a sham and a fraud, and really brings down your brand. Did you do no due dilligence to see that she is one of the most universally loathed people on the entire internet? NO CREDIBILITY. All hype. You should be moving your brand away from spin-artists like herself! She is a noted liar, plagiarist, with a long history of misleading her audiences and growing list of alienated employers.

Poor move, Sony.

Really ColinNYC?

Which celebrities have sued her? You already stated on reblogging nonsociety that you don't buy sony anyway and now you're acting as if this is the reason.

What a huge lame-ass you are.

You and all the haterz [all 14 of you] are pissed that none of your obsessive julia predictions will come true. Guess she is not running home to mom and dad. Guess, grandma has'nt been supporting her. So sad for you losers, you can't seem to get anything right.

Ohhhhh, you're 'current gawker enployee' aren't you? The commenter at reblogging nonsociety that makes shit up and then gets called on it and then changes their name so they can make up more shit

Nee nee

So which group do you fall into then, the group of haters or the creepy men. According to you those are the only two groups familar with her and yet you present yourself as an expert on her.

Hmmmmm, I'm thinking you are a little of both.

xoxo

Rachel B. has had a lot to drink tonight.

The only sucker is the fool that lent Ms. Entitled the Smart Car, she used it for a week and then complained about feeling every “shift change” and how it was an uncomfortable ride. There is a reason she is known as media kryptonite.

I'll never buy from Sony again and tell 10 of my friends not to if you work with Julia Allison

This person is obviously a troll trying to discredit the Julia Allison parse sites. I venture it's Julia herself. Reblogging Nonsociety has FAR more than 14 or 15 contributors, and per alexa rank actually has a higher readership than Nonsociety itself. Ergo, the stats prove how universally loathed Allison/Baugher is.

Extremely poor choice of brand rep. Oh well- sure Sony won't renew any contracts with her- none of her other employers ever have, either.

wow. nutjob comments. just one person?

honestly, you never have.

It's simply incredible how much you RBNS'ers get wrong. Want to know who I am. Ask your fearless leader… I always find it quite interesting that Jacy doesn't post EVERYTHING….

Careful who you follow Cuckoos….and check the chat room!

Have a nice day.

To the sad lonely trolls @RBNS:

All these serious sounding comments about how you will not buy sony products because of Julia Allison…really? Again, this in the internet! All one has to do is simply visit the site [RebloggingNonsociety WordPress] and see the call to arms. Commenters plotting to flood Sony with fake letters of intent to no longer be their consumer.

Commenter Total Jing actually got this right and admonished some of you for the stupid crap you tried to pull here.

Now you are trying to guess who I am.

Quite frankly, I have never met Ms. Allison, but I have read your site and the negativity is beyond comprehension. You fight amongst yourselves for hours as to whether it's appropriate to call her fat. You scream if she mentions someone's name, you bitch if she gives someone a nickname. Many of you clearly just MAKE SHIT UP. Current Gawker Employee anyone?

This is my favorite comment:

prettyprettyprincess Says:

August 19, 2009 at 1:04 am | Reply
“who the fuck is this IDIOT commenting on the sony article? honestly who would spend their time snooping around here, and the chat room, post that many comments on the sony article, and do such a piss-poor job of it?
i would be almost impressed by their level of effort and commitment to trolling/supporting julia/whatever the fuck if they hadn’t done such a terrible job of impersonating rbns commenters. hopefully anyone unfamiliar with the ja/rbns circle of infamy will just take a look at that shitstorm of comments and choose to ignore the entire mess altogether.”

“Who would spend time snooping around here” uhm, do I need to explain how the internet works…is your RBNS a secret web-site?

BTW: Jacy's wrong [AGAIN] I have never been to the chat room. Reading your site was enough to call you out on. For a pathetic group of women/doucheymen that sit around all day hating on a person you need to get a thicker skin for people that might not be liking your particular brand of hate.

Besides, it's fun hating on haters. Brings a sense of balance to the internet. And just as all of you maintain [over and over again] this has only taken 15 minutes of my time.

Melissa Sue: wow, way to really show the pathetic, trying to get people to play your hating julia game friday cause you will be home after oral surgery. Ouch, in so many ways. Sad too honey, it's worisome.

Most of you are pissed cause you all thought JA was hitting bottom and clearly she is not, but just what does that say about you? Truly, it's worrisome.

Yes, HoneyB, I tend to agree with you. It's like the white bathing suit all over again. I'm not sure whether it was julia wearing it, or the hate-sites discussion of it that made it fly off the shelves the way it did.

The parse sites? It's a loser site, with a group of people that follow every step JA takes. It's cheap gossip, with the commenters themselves calling each other brillant for saying the same thing over and over, Her legs are like tree trunks; she has sausage fingers; her pelts; her pelts; her pelts;

and your claim to faim Lauren, you're checking alexa for proof that julia is universally loathed….again, dear, it is worrisome.

and no, I am not julia, and you're not lauren {but your alexa citation leads me to know which RBNS loser you are!!! Har}

Carry on!

RBNS ADMITS CARPET BOMBING SONY WITH FAKE LETTERS OF COMPLAINT

This is from the infamous hate site –REBLOGGING NONSOCIETY

totaljing Says:

August 18, 2009 at 11:36 pm | Reply
Not a good idea to Carpet bomb Sony. Sorry, guys, not a good idea. Makes us all look like freaks.

juliaspublicist Says:

August 19, 2009 at 1:32 am | Reply
I’ll agree it was ill-advised, but reading about the deal is simply infuriating. How this woman gets the chances that she gets makes absolutely no sense to me.

So, Julia's Publicist, this is how you deal with situations that make no sense to you? How very sad. Now you are posting that this deal with sony is most likely going nowhere…don't you get tired of being such a loser? No wonder you are alone at 3:00 in the morning posting hate stories. Don't you constantly criticize julia for being awake on the internet at this time…. it's so worrisome, instead of trying to diagnose julia's problems, I think you should look at your own.

nite lonely sad girl.

I on the other hand am at work, and I am actually getting paid for this! Yay.com

They should have offered Loren Feldman the gig.

Julia Allison is totally insipid. She's an idiot with nothing but a pretty face. Good luck with that.

Making Whuffie With Julia Allison – an analysis of her “celebrity”
http://www.briansolis.com/2009/08/making-whuffi...

Give it a rest haters. Julia Allison wins again, because she's above your fray. You people are defeated by the irony of your own complaints about her. You only know enough to hate her because she is a web celebrity. Your whining only confirms you know enough about her to pass judgment. You only know that amount of “enough” because you're paying attention to her. Duh.

Great choice by Sony to get Julia, because she's fun to listen to and fun to watch. Did I mention ridiculous hot? Yeah, she's that too? Who would you have Sony choose in her place? Kara Swisher? Yourself? Yeah, as soon as you wipe the Cheetoh dust, snark and fail off your chin, then lose 40 pounds, then the other 40, I'm on board.

Until then, leave tech-based entertainment to the extremely hot and engaging people like Julia. You just go crunch my code and underperform at whatever it is you pretend to do there in the corner. Ya fucking vonce.

Me

OMG how much hate in this people..please leave that girl alone and live you life…

Horrible move by Sony. I'm glad I by Samsumg products!

Do you ever fucking sleep you psycho? Seriously, let the shit go already. Sorry you hate the haters, which, by the way, makes you an even bigger loser than the haters. Sorry they kicked you out of the sandbox. Sorry you live in a hovel and your vagina smells like a Babybel got trapped in it a year ago. The internet apologizes for your shitty life; can you just go back to your ass indent on the sofa and eat some more Nutello with a spoon and talk about something else please?

I don't know what's going on here, but you're heaving insults about someone's vagina? Are you one of those people that lives on a hate site writing about this girl?

I feel sorry for all of you.

Dear Sony,

Yeah so, I probably wouldn't pay any attention to a bunch of angry, bitter, anonymous “trolls” on the internet, either. I hate them. They make my skin crawl and my hair stand on end. I wish they would all go away and get a frikkin life already.

That being said– I'd like to express my slight disappointment at your choosing Julia Allison as your spokesperson, due to her title as “Web celebrity.”

See, for lots of struggling artists and entrepreneurs and whatnot, the internet was our “last great hope.” For decades on end, people like us battled against titans with bigger marketing budgets and greater connections and more expensive high-powered publicists. We saw the advent of the internet as the “great equalizer” that would change all that and finally give voice to those of us with good ideas and products to sell, but without the means to captivate a large enough audience to keep us afloat. People like us flocked to the internet, encouraged by the rare but promising successes of others just like us.

Well, we were pretty stupid, weren't we? All we did was show the “big guys” how to hop on board and stomp all over us all over again.

By now you're wondering what's my point (I hope!). Here it is–

Julia Allison is a “celebrity” completely and wholly fabricated by a big giant “snarky,” elitist, bullying, hypocritical, massive behemoth of a web empire called Gawker. You love all the eyeballs she captures and all the attention she garners, and you love that she comes at a price far less than the ultimate source of her fame (by that I mean Sony having to buy advertising space directly from Gawker), yes?

Hmm. That kinda sucks. (If you chose to buy advertising directly from Gawker– well, at least that's straightforward and honest.)
I have absolutely nothing against Julia Allison; at times her travails with Gawker are even rather amusing. But, as somebody who has bought at least three Sony products recently (and all because of Sony's Carl Zeiss lenses), I must say it does somewhat pain me to admit:
I will not buy Sony products henceforth.

Not because I “hate” Julia Allison. But because I hate the machine and the system that created her. (No offense, Ms. Allison– I kinda feel the same way about Paris Hilton, if that's any consolation.)

I will not leave this comment anonymously, as I believe doing so would render my humble personal opinion incredulous and consequently invalid.

Signed,
abbe diaz
pxthis.com

I think you mean 'buy'….you should check out this website, More Than Mary. I think you'll like it.:D

I'm sure you had a point. I'm also sure you failed at making it. Now, your break is over. Get back to your Office Depot faux Aeron chair and pretend you've done something of merit _ ever.

Gosh, I'm sorry pretty people like Julia ruined your special artists-hipsters-creatives-only tool, the Internet. Sigh.

That's the best you've got? What's the matter, they time your usage on the computer there in the Best Buy employee lounge? Ya gonna have to do better than that, fatass.

Yah– and I'm really sorry the special, promising, artistic, creative Internet is filled with ignorant, pedestrian, insipid tools like you.

Aside from the fat part, I do think you were perfectly correct in your assessment of her as reprehensible.

Sorry abbe, but considering that fact that you're basically famous for getting banned on gawker (give me a fucking break, I'm banned weekly) you can stop with your special, promising, creative posturing. You're a useless nobody wannabe just like Julia Allison. Get off your high horse.

Don't make me take this blue polo off. Do NOT make me take the polo off. Because I can take the polo off if we need to go there. If I didn't have to straighten the price tags on the printer ink cartridge shelf right now, I'd give you an earful. Grrr….

STFU Moxie! You're right in this case, of course, but it still needed to be said.

GOOD MORNING RBNS

Up at 4:00 am harping on Ms. Allison are you? J's Publicist's is posting stories at 3:00 am and comments start streaming in….at least some of you are slightly more cognizant of the world outside of Ms. Allison…I give your sony readers this;

Sausage Snappers Says:

August 19, 2009 at 11:32 am | Reply
Men, we got trolled hardcore in that Sony article. Someone is really really angry about our piddly existence.

Sausage Snappers Says:

August 19, 2009 at 11:33 am | Reply
….*man

partypants Says:

August 19, 2009 at 11:38 am | Reply
They’re just jealous. They want to be us. TOO BAD LOSERS. One does not simply walk into RBNS.

Yes, Ms. Party Pants, we are jealous, very jealous, I wish I was enough of a loser to post my phone number on my twitter [repeatedly] asking for people to call me…

FROM THE TWITTER OF ALICE WALKER WRIGHT aka party pants: “drunk. call me 216-314-0609″

Sheesh, you rbns'ers are a sad lot.

I'm famous for getting banned from Gawker? RILLY ??! Awesome. Can I get a Sony deal too now ??

Riiiiiight, and if I'm on a “high horse” for not being a cowardly anonymous creepface– GOOD FOR ME, bitch.

Thanks for reminding me, by the way–

Read “Abbe Diaz vs Gawker” on Blackbook ! It's a real hoot.

I'd agree that Julia Allison was a bad choice. She has amassed dislike because she's been said to have been caught many times being dishonest about herself, her work and her alleged success, as well as publicly embarrassed people to try to further her career. Outing someone's mental illness, using a tryst with a congressman to gain attention, etc. is not the kind of personality I'd think anybody would want associated to their brand. I don't think anybody would consider her a celebrity on the web or otherwise. She's known in a small circle and not particularly liked. It's played off as her “fame” drawing jealous haters, but her actions alone have been responsible.

Are you STILL bringing that shit up? Really, Abbe? You vs gawker happened over a year ago you batshit wacko. You are the only person alive that still cares about that!

And Abbe, you aren't trying to be some courageous, outspoken campaigner against big mean gawker. You are trying to get attention for Abbe Diaz. Period.

“i am not a fan of miss allison. nor do i wish to criticize her character”

then why do you live in the world of rbns, where the criticism of her character and the 'sadness' runs 24/7?

You forgot to post a link to my twitter. twitter.com/queenalice

I look forward to having a much larger audience to fail in front of. KTHXBAI!

Then 'very bad choice' suits you well. Defending the hate. Wow, just wow.

Yes, if you have nothing else going on, visit, it is rather funny. Especially the in-fighting; NOOOOO, you are not criticizing her right!

Ok, the word I think you meant to type is 'squeal' [you too would enjoy rambin's site of crazy spelling] but what I am more concerned with is that you are APOLOGIZING for not knowing all of Julia's brand varations of her supposed MacBooks.

Dear Allison Atwood,

I think it's time you stayed away from RBNS, there is really no reason for you to know something as inane as that. If this cult has you feeling bad because you cannot reiterate what julia owns then it's time… do not despair, there is hope. I wish you all the best!

Thank you, Betsy Whiler, for your fake and condescending concern. I quite deliberately wrote “squee” because your pal Miss Allison is known to carry on like an overexcited tween at a Jonas Brothers concert over consumer products, particularly if they are pink and made by Apple Computers. Good day.

Is it working? That would be great!

Especially since I didn't even need to don a costume made of condoms or flash my ass cheeks at Nick Denton or nuthin.

SNAP.

SNAP.

xo

P.S. YOU brought up me getting banned from Gawker (which is what the whole Blackbook article is about, duh).

P.P.S. Bite me, bitch.

Yes, that really cuts me to the core. It is so disappointing when I am judged for not liking the image that Julia Allison has chosen to put out about herself on the Internet. I am glad you really understood my point too.

I am not defending the hate site, I am saying that things such as her outing her ex-boyfriend's mental illness are true. Things such as her promising content and never delivering are true. Things such as her taking pictures of strangers and posting them online along with violent sentiments are true. She has put this all out there. In addition, a “web celebrity” should be able to weather a storm of what is supposedly “14 or 15″ bitter girls talking about her. But yet she spent all night replying to comments about her on gawker. You are right. Julia isn't the problem here. THE WORLD IS THE PROBLEM! Julia has been waiting so long for people to figure this out.

I'm sorry sweetie, is that your attempt at a comeback? No wonder every other human on the internet is beating you at being famous. Good luck with your fameslutting, peaches!

Amy Sedaris is pretty awesome. Given her outside-the-mainstream career, I wouldn't ever peg her as a “sell-out.” and I'd probably give a second look to a product she thought was cool enough to endorse.

On the other hand, as a 27-year-old female, I can't think of anyone LESS “refreshing” than Julia Allison, who always seems to be blatantly shilling for somebody, whether she discloses it or not. Why would I trust anything this woman suddenly has to say about Sony products? I don't trust her, I don't aspire to be like her, and I don't find her “relatable.”

I mostly ignore Julia's mindless blathering about how much she loooooves her iPhone and Mac laptop because I already own and like these products, too…sans pink sheaths, of course. But I guess if you're looking to paint the SONY brand as an Apple also-ran for the non-early-adopter crowd, then Julia's schtick might play okay.

No buttercup, that's just me answering your idiotic questions. If I had known I was trying to be more famous than every other human on the internet, I would have flashed my twat at Town Hall while carrying a firearm to protest Obama.

Thanks! Good luck with your ankle-nipping, troll face!

Wow. What a nut.

keith,

i do understand why you would believe that i “live in the world of rbns” given what this comment section has evolved into. however, this is far from the truth. yes, i am aware of its existence. i've visited the site exactly one time. actually, it could have been an earlier version of the site or even an entirely different site altogether. it was during the tumblr controversy and i was curious about the site(s) being affected. was it anything more than internet snark? short answer, no.

i have no interest in rbns. i can't imagine analyzing anyone ad nauseam. honestly, i wish miss allison well, but when i read about sony's new campaign and her inclusion in it i was confused. in my opinion she is a poor choice as brand ambassador and i have every right to express my displeasure to sony or anyone else.

also, it is interesting that nearly every single one of her defenders is placing blame on rbns. (though i must admit i fall into the same trap. i assume because 'pretend sony customer' sounds like miss allison it must be her) it isn't that simple. there are a lot of negative articles and comments about miss allison on the internet. there has almost always been some sort of negative blowback in regards to her. an example would be her wired cover story. i feel pretty confident in saying rbns was not responsible for that either.

i'm surprised that i'm responding to you. if you do happen to read this i hope you don't feel offended even though i was.

Great comment Julia, except nobody thinks you're hot.

Personally, I thought the Bravia spot last year with Manning and the San Diego Chicken mascot was the best commercial of the year. (I even bought a 40″ set & Blu-ray Player as a result). I'm sorry to learn they didn't include the Chicken for an encore. He was refreshing to watch.

The new set of “panelists” is quite a curious angle and they'd be yawners, if not for their dubious nature. Timberlake (Mr. Wardrobe Malfunction himself), Allison (a blogger–really?) and Andrews (whose recent transparent PR campaign of a fuzzy nude video for wider name recognition reeks of phoniness) are hardly a reach-out to family friendly living rooms.

Even Peyton's goodwill capital won't mask over this bunch of celebrity louts for the Sony name. They may have over-thought this one.

I love this blog! Will come again next time for sure,

I love this blog! Will come again next time for sure,