The Term “LED TV” Is A Marketing Line That Is Manipulating Consumers


The LED TV products being whisked around lately (used by Samsung Electronics, Toshiba, Philips, LG Electronics and Vizio) are the same type of LED backlit/edge-lit LCD TV’s Sony has in their television range. The phrase LED TV is a farce – it is a term exploited by some companies to increase the status of their brands in the mindshare of average consumers out there. It’s unfair for Sony, who truthfully advertises their various BRAVIA products as LED-backlit or edge-backlit LCDs, which some people may pass off as inferior to a LED TV. There is no difference, though.

Sony’s LED edgelit/backlit LCD’s are just as good, if not better than the competition. Check out this handy chart showing the differences on Sony models:

SonyLCDs

Seem confusing? LED’s are used for backlighting, instead of fluorescent lights. Light-emitting diode televisions (LED TVs) are LCD television sets that use LED as back light. LEDs in their current form are much too large to be individual pixels on a conventional television. The use of a true LED display is therefore reserved for much larger screens in sports grounds and other commercial locations.

Dynamic RGB LEDs which are positioned behind the panel (aka backlit). This method of backlighting allows dimming to occur locally creating specific areas of darkness on the screen. This means you see truer blacks and much higher dynamic contrast ratios. Edge lit (White Edge) LED’s are positioned around the rim of the screen which use a special diffusion panel to spread the light evenly behind the screen, like the Sony ZX1/XBR10. The edge lit method allows for LED-based TVs to become extremely thin. The light is diffused across the screen by a special panel which produces a superb uniform color range across the screen.

Here’s another chart showing the visual difference one would expect between a normal LCD, a LCD with edge-lit LED, and a LCD with backlit LED:

LED_TV

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Comments

  • Jas-n said:

    Totally agree, I keep telling people that LED TV's aren't a completely new type of TV. just a new way od lighting LCD panels. But Alas, you can't keep everyone from thinking that its an entirely new for of TV.

  • MS said:

    I sell Sony TV's for a living and I'm SO tired of the phrase “hey, when's Sony going to introduce these new LED-TV's?” (only like a year ago!!!) I think this misunderstanding is mostly due to Samsung's heavy marketing with their LED-TV's, just as mentioned in the beginning of this article.. Great btw, it should be read by everyone!

  • adios4ca said:

    Sour grapes, and retarded in my view.

    So why can't Sony's marketing folks get smarter, even just a little bit?

    It is sad when people are falling behind but all they do is just blaming “oh the others are too fast”.

    Maybe that's why Sony is not No.1 anymore I guess?

  • adios4ca said:

    Sour grapes, and retarded in my view.

    So why can't Sony's marketing folks get smarter, even just a little bit?

    It is sad when people are falling behind but all they do is just blaming “oh the others are too fast”.

    Maybe that's why Sony is not No.1 anymore I guess?

  • home builders marketing said:

    That's what Samsung has done with its new line of LCD TVs using LEDs to illuminate … But it's also confusing consumers.

  • Led TVs said:

    I agree!

  • Led TVs said:

    I agree!



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