Ultra-slim Waterproof Sony Point And Shoot Camera DSC-TX5 Coming Soon?

If you’re anything like me and have been following Sony products its easy to tell that the model numbers associated with a device tell a story. Things seemed a little odd to me when Sony released the ultra-slim 1080 HD movie recording capable point and shoot camera DSC-TX7 at CES 2010, as it was a giant leap in model numbers from the original DSC-TX1 that they released last August. Well, I spoke to one of my major sources recently and there was some big hints towards a waterproof, underwater capable point and shoot camera coming called the DSC-TX5. When I heard this I was pretty amazed because such a feature like waterproof (presumably at realistic distances) is one thing, but to see it applied to a very slim, stylish camera such as the T-Series would be pretty wild. I decided to stay quiet about it but unfortunately the chatter has gotten too obvious now.

Sonyalpharumors, a site I have been noticing has been mostly correct lately about Sony’s camera strategy (and has been offering consistent leaks for a while) even wrote about the DSC-TX5 a few days ago. They stated,

The source says the TX5, Sony’s underwater point and shoot should be announced soon. “We can glean two things from the title. T means touch screen and since all of Sony’s touch screens are resistive they can actually work underwater and the X indicates the Exmor CMOS system, most likely the BSI R sensor. Don’t know pricing, or specs, though, based on other X series cameras it’ll be 10mp and likely the 4x Zeiss formula in the lens, though if it’s of the 25mm variety like the TX7 or the 35mm variety like the TX1, that remains to be seen. I am personally hoping for the former.”

I’m not going to say much more than I already have, and I find their words very interesting. I chose not to report on that because it wasn’t really enough to go with, but things got even worse when I noticed the DSC-TX5 on some Japanese tech blogs. Apparently the Apple Brothers blog uncovered it from a cached Colortec blog (C-TEC 3) link, where they basically state the images were available via Sony Europe’s press center for a limited amount of time. The images are no longer at the C-TEC 3 blog, but still exist at the Apple Brothers blog, and are the images you see in this post. We are very confident you will see this product soon, and will be available in Europe in the colors shown above – maroon, silver, black, pink and what appears to be a white color, but we’re unsure of what colors will hit the USA.

If we had to guess, price would probably be around $300.

20
Jan 2010
DISCUSSION 37 Comments

Sony Ericsson USA Looking For Creative Digital Agency

Want a job? Sony Ericsson USA wants you. They’re looking for disruptive, show-stopping ideas. NBD – never been done. They’ve got an exciting energetic brand, great products and great parent companies with Sony and Ericsson. Come partner with them. Read the assignment below. Get your “Two-Pager” to (Kevin.Marrazzo at sonyericsson dot com) by noon ET Monday February 1, 2010. Please also attach a page or two about your company, HQ, years in operation, year incorporated, top 5-10 clients, Sr. Staff bios, URL, and the rest of the good stuff. They’ll let you know by Feb 15th if you are one of 3-5 finalists invited to come pitch to our team. Under NDA, they’ll give you a budget, launch calendar and more information.

Assignment:
• Two pages, describe why you want to be Sony Ericsson’s digital agency of record for 2010?
• Provide your best idea on what you would do to help Sony Ericsson be successful in 2010 within the digital space
- Demonstrate your creativity
- Show how you will execute
- Provide an evaluation tool

Goals:
• Increase Sony Ericsson’s brand/product awareness with the digital space
• Provide a digital platform to expand
• Build SE’s digital consumer database for eCRM to drive increased sell through activities.
• Utilize multiple digital tools including Social Media
• Teamwork is key, collaborate with our agency partners

Questions? E-mail (Kevin.Marrazzo at sonyericsson dot com)

19
Jan 2010
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Sony’s Alpha A450 DSLR Will Probably Be A European-Only Release

The newest addition to the Sony α family of DSLR cameras teams flawless imaging with generous creative options. Powerful yet brilliantly easy to use, the DSLR-A450 (available early next month) is a perfect all-rounder when you’re ready to take your passion for great pictures to a more advanced level. Ideal for active shooters moving up to their next DSLR, it’s at home in any shooting situation, from relaxed portraits to fast-moving sports action. However, but looks to be an European only release and will not come to the USA as confirmed by a Sony rep at CES 2010.

Inside the α450 is a high-resolution 14.2 (approx.) effective megapixel Exmor CMOS sensor. It’s teamed with the powerful BIONZ processor to deliver highly detailed, ultra-low noise images. Sensitivity extends right up to ISO 12800, allowing you to capture beautifully natural handheld images in low light without flash. With a generous 95% field of view, the bright optical viewfinder makes framing and composition a pleasure. As an extra refinement, Manual Focus Check Live View previews clear, bright full-resolution images on the 6.7cm (2.7”) Clear Photo LCD screen. With selectable 7x/14x on-screen image enlargement it’s ideal for confirming pin-sharp focus with portraits, still life, macro and architectural scenes.

The powerful BIONZ image processor enables high-speed continuous shooting at up to 5 fps (maximum – approx. figure). In Speed Priority mode (with AF and AE set at start of burst) this increases to an amazing 7 fps (maximum – actual speed depends on shooting conditions and media card). It’s more than enough to catch sports and fast-moving action with ease.

Creative options are enhanced with Auto HDR mode that accommodates bright highlights and dark shadow details in a single frame. Two successive frames shot handheld at different exposure values are merged automatically by the camera. The result is a detail-packed High Dynamic Range image – with no need for a PC image editor and specialists skills. In addition to fully automatic operation, the exposure difference between frames can be manually set up to 3EV, in 0.5EV increments.

Featured right across the DSLR line-up by Sony, SteadyShot INSIDE offers up to 4 steps of anti-shake correction with the full range of 30 α lenses and two teleconvertors, as well as compatible A-mount optics by Konica-Minolta.

The α450 also offers the most impressive shooting stamina of any DSLR camera by Sony to date. The high-capacity battery allows up to 1,050 shots between charges* – plenty for a busy weekend’s sightseeing.

Slots for Memory Stick PRO-HG Duo and SD/SDHC memory cards (sold separately) are offered to suit users’ personal shooting preferences.

Connect the α450 to any HD Ready TV for a breathtaking big-screen view of your photos. PhotoTV HD optimises still image reproduction on compatible BRAVIA™ models, while BRAVIA™ Sync allows control of slideshow and other camera playback functions using your TV remote. Supplied software includes Image Data Converter SR; Image Data Lightbox SR; and PMB (Picture Motion Browser) for easy image management. The α450 is also compatible with the wide range of high-quality DSLR accessories by Sony, including flashes, carry cases, batteries and chargers, GPS and more.

19
Jan 2010
DISCUSSION 9 Comments

Sony (SNE) Stock On NYSE At Highest Levels Since September 2008

At the time of publish, Sony’s (SNE) stock on the New York Stock Exchange is at its highest level since late September, 2008 – at 34 points. Many of us remember when the stock dipped (along with many stocks in the market) to abysmal levels when it crashed down more than 15 points in month and hit an all time low in Feburary 2009. The stock has grown in value ever since that time, remaining stable throughout most of 2009 at 20-30. However, since CES 2010, Sony’s stock has been on a rise to levels that haven’t been seen since the downturn in the US economy. This is powerful for Sony, as it signals investors are much more confident in the tech sector, but also positive about Sony’s strategy this year.

Investors and analysts have good reason to be upbeat – Sony’s product line for 2010 is probably its most cohesive in known memory, and they also had strong sales during the 2009 holidays. Sony is preparing to flood the market with an aggressive range of TV’s in many price ranges (and have set hard goals to raise their ranking in the top TV seller spot). Sony is also a big player in ushering in the 3D TV era, and have defined new plans to integrate an entirely new networked content strategy. We also commend them for making some smart plays in their other product offerings. Did we also mention that the PlayStation brand looks much better than ever with its recently released PS3 slim and upcoming firmware update to make it one of the first Blu-ray 3D players and 3D gaming devices?

19
Jan 2010
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Play.me – A New Music Service With Unlimited, Uninterrupted Streaming On Demand

Play.me – the newest music platform where users can stream ad-free music on demand from virtually anywhere at any time – has officially launched. Play.me’s browser-based service gives users instant access to over 2.5 million songs to create playlists and customize radio stations to share and stream through social networks like Facebook and Twitter. Play.me enables music fans to quickly find and play all the songs they love from a comprehensive, continually updated catalog and find new artists with Play.me’s discovery tools, including similar artist suggestions, new releases, and dynamic commercial-free radio stations which can be instantly created based on genre, artist, and decade.

For the music listener on-the-go, Play.me’s pioneering Android app — the first of its kind in the US market — allows users to temporarily save playlists directly to their phone. This new feature enables users without a signal to enjoy uninterrupted listening while “off the grid,” such as being on a plane or in a subway tunnel where you don’t have cell phone reception or wi-fi access.

Play.me offers consumers both a premium monthly subscription service ($9.99) and a free trial version with limited streaming capabilities and complimentary downloads.

Play.me has licensing deals with major music companies including Sony Music Entertainment, EMI Music, IODA, The Orchard and Beggars Group. In addition, Play.me is actively working to add more content providers, and is in the latter stages of negotiations with the other major labels. From mainstream hits to buzz-worthy indies and everything in between, Play.me provides over 10 million minutes of non-stop music.

“We believe that our easy-to-use navigation and extensive catalog — combined with the trial and paid offerings — makes Play.me the ultimate destination for music enthusiasts to hear and discover music the way they want, when they want,” said Massimiliano Pellegrini (Chairman, Play.me Inc.).

“We are pleased to make our unparalleled roster of music available through the Play.me platform. We think well-built, easy-to-use services that provide a compelling consumer experience to fans have a huge opportunity to meet consumer demand for legitimate digital solutions,” said Michael Paull, Executive Vice President, Global Digital Business, Sony Music Entertainment.

In the coming weeks, Play.me will launch new features, including the release of its mobile application for iPhone and Blackberry; and Play.me News featuring artist interviews, special promotions, and the latest music news. Developers are also encourage to check out Play.me Labs, and be sure to check out Play.me blog for the latest updates and company news.

19
Jan 2010
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Sony Officially Starts Selling Playstation Products In Vietnam

Sony Computer Entertainment Asia announced that the company has formally started PlayStation business in Socialist Republic of Vietnam, making the one of the world’s popular computer entertainment systems and services available to the PlayStation fans and consumers in the country. Vietnam will be the 8th country and region in the SCE Asia territories.

Along with the initiation of the PlayStation business in Vietnam, SCE Asia will introduce to the market the PlayStation 3 (CECH-2006A) computer entertainment system featuring an extremely streamlined form factor with a 120GB Hard Disk Drive (HDD), PlayStation 2 (SCPH-90006CB) computer entertainment system, the world’s most selling computer entertainment system and PSP (PlayStation Portable) (PSP-3006) handheld entertainment system. The PS3, PlayStation 2 and PSP system are available now at very attractive suggested retail prices of VND 9,990,000, VND 4,490,000 and VND 5,990,000 respectively (including tax). With the launch of the PlayStation platforms, users in Vietnam will be able to enjoy a wide variety of entertainment content including games, music and movies on the favorite entertainment systems.

19
Jan 2010
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DISCUSSION 7 Comments

Ultra Powerful VAIO Z Coming Soon

So after hearing about some amazing specifications that appeared not long ago on SonyStyle Japan website for VAIO Z model, Europe followed suit and presented its spec’ed out version – which pretty much blows our minds. We have handled VAIO Z at the CES and were pretty pleased with its build and of course the backlit keyboard was an awesome addition to it. However we were not able to get any details about available configurations for the US market. Current US offering still listed on SonyStyle.com (customized) is:

  • 512GB (256GBx2) SATA Solid State Drive with RAID technology
  • 8GB (4GBx2) DDR3-SDRAM-1066
  • Intel® Core™ 2 Duo Processor P9700 (2.80GHz)
  • Blu-ray Disc™ playback/burning

That configuration will hit your wallet for about $4000. Here is what the European and soon US configuration will offer:

  • Intel® Core i7-620M 2.66GHz with Intel® Turbo Boost Technology (max. 3.33 GHz)
  • Quad SSD (RAID 0) 256GB
  • 6GB DDR3 SDRAM (1066 MHz)
  • NVIDIA® GeForce® GT 330M GPU + Intel® HD Graphics with 1GBB GDDR3 VRAM

Not a bad offering, although Bluray drive was not mentioned, just a regular DVD-RW. Check out video below as well!

19
Jan 2010
POSTED BY Stan M
POSTED IN

Hardware, Vaio

DISCUSSION 4 Comments

Interview With The Designers Of The Sony VAIO X

Graceful, perfectly flat surfaces show you just how marvelously thin the VAIO X is, at about 13.9 mm. Attention to design is evident in every detail. Many pleasant surprises await you in this new VAIO. What’s behind this Sony success story? Read on for some insight from the people behind the magic, courtesy of Sony Design.

Tsuge:I’ve supervised development of many different notebooks, coordinating VAIO design, but this project stands out from the rest. Unlike other projects, before any plans for commercialization, some of our engineers took the initiative and explored the kind of VAIO they truly wanted to make. They even created a mock-up. By the time we first saw the mock-up in the design group, it had already persuaded project planning to go ahead with commercialization.

The model was about 13.9 mm thin. At that stage, the engineers knew the general approach for the main components, and they were confident about somehow working out the details later. Now I’ve been involved in VAIO design for many years, and I could tell right away that development wouldn’t be easy. I knew that without hard work, we would never turn this model into a real product.

But once commercialization had been decided, based on the mock-up, we couldn’t very well go back and request to make it thicker for a little leeway. Our success would depend on designers capable of in-depth discussions with the engineers who had developed the blueprints for this notebook. Fortunately, just the right person stepped forward: Yujin Morisawa, a contributor in VAIO 505 Extreme design (seen above) a few years ago.

Morisawa:When designing the 2003 VAIO 505 Extreme, we faced technical limitations and a tight development schedule, and we had to resort to external network and display adapters. I regretted this and wished we could have offered built-in interfaces. I saw the new VAIO X as a good opportunity to overcome the limitations we faced last time.

First, we focused on the Ethernet and VGA ports. In both interfaces, we could not use standard components, which were thicker than the body itself. Should we make the body thicker at these positions? Or should we require adapters, as we did for the VAIO 505 Extreme? Both options were unacceptable to me.

The only real solution was to develop new parts. Working with our engineers, we incorporated an Ethernet port that opens and closes. It’s noteworthy that the cover itself forms part of the interface. When closed, the cover conceals the gap that would otherwise be exposed, and when open, it reveals the port so you can connect a cable. I was concerned about the strength of the cover, but we avoided problems by having the cover detach before the breaking point (a tip from our engineers). And with that, we had redesigned the Ethernet port.

The VGA port was also difficult to design. These components are normally encircled by metal bands that are crimped, which sometimes leaves ugly wrinkles or warped edges. Because we insisted on a perfectly flat surface, there was no room to conceal the VGA port in the body. So we decided to develop a port that’s beautiful and sleek despite being exposed. We took a cue from HDMI port design and studied how to wrap a metal band around the interface. As for the result, I invite you to see for yourself. Only Sony would see it as a second chance to develop an older but still important legacy interface.

Tsuge:By notebook standards, 13.9 mm is quite thin. But if we left the edges looking crude and boxy, the unit wouldn’t look as thin as this measurement tells us it is. It would lack impact. We needed to make the thinness apparent, somehow, but with no leeway in the length and width headquarters expected, we seemed to have no recourse.

At this point, we created two mock-ups for a meeting with management to evaluate the design. One was as compact as possible, with boxy profile. The other was slightly longer and wider to demonstrate what we wanted to try—rigid arc design.

Morisawa:We can make products look thinner with tapering, metallic edges. This is effective, but it’s so common that it has become rather stale. Above all, the style would be uninspiring if the surfaces you see most often when opening the lid are all flat.

There’s also an opposite approach, which involves carving out the sides, so to speak. Lids designed this way resemble the capital Greek letter sigma (S) when closed. Viewed from an angle, the lids seem to float in space, which can emphasize thinness. It’s a good idea, but ultimately we were unsatisfied with the appearance when open. Light reflected from the part carved away, along the edge, even makes the body look thicker.

We needed to find a new approach. After a series of attempts, we found the answer in curved edges. As with S-shaped edges, we “carve out” the sides, but the difference is that these surfaces are not simply beveled but curved. Light reflecting off flat, beveled surfaces looks rectangular, but reflections from curved surfaces look linear. This accentuates the slim body more than regular edge shapes do and subtly updates the style.

We call this new edge shape “rigid arc” design. “Rigid” because this element of design also makes the body tougher. It has higher torsional rigidity than plain, flat edges. When the body is 13.9 mm thin, you do all you can to ensure structural rigidity, because you can’t add any reinforcements inside. In this sense, rigid arc design also fulfills a key structural role in this model.

But I must admit, the engineers weren’t very happy about this edge shape. Special care is required to prevent the aluminum panel from warping when fabricated this way. It would take time to verify that the design was sound. Which should we prioritize—the development schedule or our ideal design? In the end, Sony management and engineers supported the rigid arc approach, and we were prepared to invest the time required to make it happen.

Morisawa: We had just reached the final stage of development when we were suddenly requested to design the extended “X battery.” Everyone in design and engineering was taken by surprise, and normally, we would have declined this kind of request. Nevertheless I knew that a maximum runtime of nearly 20.5 hours would appeal to people, and we decided to take on battery design.

Battery life is affected by thermal diffusion, and the structure we chose to dissipate heat was partly inspired by high heels. Ultimately, it was given a more massive appearance, like aerodynamic sports car parts. We thought people might like how the notebook gives a different impression depending on the battery used—light or heavy-duty. It’s also easier to type with the notebook propped up in back, after the X battery is attached. The notebook is supported at five positions on the bottom to prevent it from being bent by forceful typing.

We originally considered having the battery attached by means of a latch, but that would require drilling large holes on the bottom. But for owners who don’t use the X battery, the holes would have been meaningless. That was unacceptable to me, so I suggested screws instead. Installation of the X battery involves two small parts, already used on the notebook for other purposes. I think it was the logical decision, based on cost, ease of implementation, and design.

Morisawa: The rose gold VAIO logo also distinguishes this as special model, and we hoped the gold body color option would tempt more women to pick one up.

It’s harder than you might imagine to ensure a smooth, even finish in rose gold coloring of the metal logo. And it’s not easy matching the gold of the aluminum body to that of the carbon fiber lid. Achieving exactly the right color was a painstaking experience.

Redeveloping interface ports, incorporating our rigid arc design, and signing our work with a rose gold VAIO logo. All of this is costly development. But to make up for it, we carefully studied the production line in advance and tried to reduce the quantity and types of parts to streamline production. We also investigated paints that would bring out rich hues in fewer steps. Countless close collaborations of this kind, between designers and engineers, helped keep the total cost under control. Our parts and paint suppliers also supported us and accepted our exacting needs. It took the coordinated effort of everyone in development to make the VAIO X a reality.

Tsuge: Over the course of this project, we encountered many difficulties, and frankly, I wondered several times if we had reached a dead end. What helped us overcome the challenges was a shared awareness that this project was very important for Sony. Ultraportables still don’t dominate the computer market. But as an opportunity to demonstrate what sets Sony apart, this is the most critical category for us.

The VAIO X is as thin and light as a paper notebook, and anyone can easily take it with them. We haven’t compromised on performance, either; it will stand up to rigorous business use. The same Atom processors, yet Sony models are different. I know you’ll see what I mean when you pick one up yourself.

19
Jan 2010
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Hardware, Vaio

DISCUSSION 4 Comments

Ryan Palmer Wins 2010 Sony Open In Hawaii

Congratulations to Ryan Palmer on winning the 2010 Sony Open in Hawaii. Ryan won his third career PGA Tour title Sunday January 17, 2010 on the 72nd and final hole of the tournament outlasting Robert Allenby in an exciting back-and-forth day-long duel on the Seth Raynor designed Waialae Country Club. Ryan’s dreams became a reality on the final green when his approach chip struck the pin and settled inches away from the cup, leaving a tap in birdie to secure his 1-shot victory. Sunday’s exciting conclusion marks another great beginning to the PGA TOUR season the Sony Open in Hawaii has been delivering for the past 12 years.

Here are some clips from Ryan’s win courtesy of OttawaGolfBlog.com/Golf Channel:

Don’t miss the action at the 2011 Sony Open in Hawaii, the first PGA TOUR event planned to be shot in 3D.

19
Jan 2010
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Sony Ties Apple, Samsung In Greenpeace Guide to Greener Electronics

This year the overall Sony corporation moves up from 8th place to 7th in the annual Greenpeace Guide to Greener Electronics, tying with Motorola and Samsung with the same overall score of 5.1. It gains a point for reporting absolute cuts in greenhouse gases (GHG) emissions, down 17 percent over the 8 year period of 2000-2008. Renewable energy now accounts for 8 percent of the total amount of energy purchased globally each year, up from 2.5 percent a year ago. Sony also scores points for disclosing externally verified greenhouse gas emissions from its own operations. On the energy efficiency of its products, Sony reports that 75 percent of VAIO PCs released between April and August 2009 meet the latest ES requirements. The AC adapter released in FY2009 meets Energy Star v2.0 standards. All new models of TV’s released in the US comply with the latest Energy Star standards, and 78 percent exceed it by 15 percent or more.

Sony does relatively well on chemicals, but loses points on the stricter C1 criterion, which now requires companies to not only have a chemicals policy informed by the precautionary principle, but also to show support for bans on PVC vinyl plastic and brominated/chlorinated flame retardants (BFRs/CFRs) during the revision of the EU’s RoHS Directive (Restriction of Hazardous Substances in electronics), Sony’s chemicals score is boosted by having models on the market that are partially free of PVC and BFRs, including many models of the VAIO PC, video recorders, Walkman, camcorders and digital camera models. It still needs to set a timeline for eliminating all phthalates, beryllium copper and antimony and its compounds.

On waste issues, Sony’s score is boosted for reporting use of some 17,000 tons recycled plastics annually in various products, representing 10 percent of all plastics used in the 2008 financial year. Almost 90 percent of the recycled plastic was post-consumer, and not the less challenging post-industrial (factory scraps). It reports a recycling rate of 58 percent based on past sales of TVs and PCs, but this information is only for Japan and separate data need to be reported for TVs and PCs. Sony scores relatively poorly for its voluntary take-back and recycling of the e-waste generated by its branded products, as there is little voluntary take-back and recycling in non-OECD countries.

Greenpeace offered a really great PDF with this information and graphs, which you can see below in a handy image (click to enlarge) or download the PDF for click able links and more information.

We will be covering Sony Ericsson in a separate post, which scored a much higher rating of 6.9.

18
Jan 2010
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