Taylor Swift, the lovely Grammy Award-winning country pop singer, songwriter and actress is the latest addition to Sony’s never ending cast of celebrity endorsers. We figured it wouldn’t be much longer before Swift popped up on the radar again after CEO and President Sir Howard Stringer introduced her at the beginning of Sony’s CES 2010 press conference. Swift’s work with Sony will appear on national broadcast TV, online, mobile as well as print mediums and focus on the sleek and powerful Cyber-shot DSC-TX7 digital still camera and its intelligent iSweep Panorama feature that captures ultra-wide panoramic shots in one easy “press and sweep” motion; a technology innovation currently only available by Sony. In the commercial, Taylor discovers just how easy it is to take a panoramic shot with the touch of a button – it’s positioned as Taylor gets all of her fans in the picture during a concert.
“My fans are on the cutting edge, and I’m very interested in the newest and best technologies out there,” said Swift. “I’m super excited to be working with Sony and using the TX7 camera. The iSweep panorama mode is amazing.”
The commercial will air tonight on Fox (“House”), CW (“Gilmore Girls”), and on NBC (“Chuck.”) and continue on those networks throughout the summer. Expect the print and radio ads in June.
Taylor Swift fans can also take advantage of an exclusive series of TX7 cameras that have been engraved with Taylor Swift’s signature and will be on sale at SonyStyle.
“This campaign with Swift and the TX7 camera is the start of a year-long campaign designed to demonstrate the quality, innovation, style and design that only Sony-branded products stand for,” said Stuart Redsun, Sony Electronics’ senior vice president, corporate marketing. “Sony is the only electronics company that creates entertainment and the only entertainment company that makes electronics. The ‘wow’ factor in our newest ad is clearly illustrated when Taylor puts the TX7 in action.”
This marketing push is merely the beginning of a larger campaign about innovation. Swift and other celebrity guests will stop by the Sony Innovation Center where all of Sony’s electronics and entertainment assets unite. All aspects of this year-long advertising campaign with interactive content and Sony’s latest innovations will be highlighted at Sony’s Innovations website.
We gave the Sony Cyber-shot DSC-TX7 several good words in a recent review – it’s pretty great with HD movie recording, MS Duo/SD card compatibility, 3.5 inch touchscreen, TransferJet capability, and much more.