Subway restaurants and Sony Computer Entertainment America will offer diners and PlayStation fans the opportunity to instantly win PlayStation prizes including select products before they are available to buy in stores. The prizes will total more than 1 million dollars in retail value and will be awarded at the rate of one prize per minute during the promotion period.
The Fiery Footlong Frenzy Fueled by PlayStation, will feature SUBWAY restaurants’ spiciest sandwiches to date – dubbed Fiery Footlong subs – including the spicy New Turkey Jalapeno Melt and the back by popular demand Buffalo Chicken. When they quench the fire with a 32 oz drink, diners will have the chance to win a wide variety of PlayStation prizes, including the highly anticipated PlayStation Move motion controller, before they become available for purchase in stores in September.
The program will offer consumers the chance to win the latest in active gaming and entertainment technology, including: PlayStation Move motion controller software bundles; collector’s edition boxes of Gran Turismo 5 and LittleBigPlanet 2 as well as UNCHARTED 2: Among Thieves Fortune Hunter Edition; Sony Bravia 3D TV and HDTV entertainment packs; PSP® (PlayStation®Portable) entertainment packs that include a movie, game and PSP® 3000, and Sony Bloggie Cameras, among other exciting prizes.
Consumers can join the frenzy by redeeming codes from 32 oz drinks, specially marked SunChips Monterey Jack and Sundried Tomato multigrain snacks, and specially marked Subway Breakfast sandwiches. Consumers who purchase these items in store can participate by entering the codes at the Subway Fresh Buzz website or via mobile phone, or via text message to 87963. Participating consumers will learn instantly if they have won.
Killzone 3 is an upcoming FPS game for the PS3 set for release in February 2011, and is developed by Guerrilla Games and published by Sony Computer Entertainment. It is the fourth installment in the Killzone series and the first game in the series to be presented in 3D and will be the first to include motion controls using the PlayStation Move. The game picks up immediately after the ending of Killzone 2 and follows the previous games’ main protagonist, Sev, a Special Forces operative fighting for the Interplanetary Strategic Alliance against the Helghast Empire. The game’s story has been referred to being similar to the story of David and Goliath.
Sony and Guerrilla Games really tickled everyone at gamescom 2010 with new footage of Killzone 3′s multiplayer mode. These weren’t CG clips or anything like that either, it was real, in game footage showing what I feel is an above average multiplayer FPS. The interface looks crisp and the graphics are outstanding. I love the part where he turns the guys head and breaks his neck. Can you imagine playing a multiplayer FPS like this in 3D? Whoa. I also loved seeing all the different weapons, stationary guns, and the inclusion of vehicles. If Guerrilla Games are smart they will nurture this with DLC over time to keep people playing.
Sony has announced two new PS3 retail bundles at gamescom 2010 for consumers in many countries (USA, Europe, etc) who want to experience the popular console. The refreshed line up includes a PS3 Sports Champions Move package and a standalone 160GB version. These new capacities for the PS3 slim is basically a continuation of what originally debuted in Japan back in late July. The Sports Champions Move bundle ($399) will be available on September 19th (aka PlayStation Move launch timeframe). It will come with a PlayStation Move motion controller, PlayStation Eye camera, Sports Champions game, and bonus game disc. This should be a compelling option for those who have grown tired of their Nintendo Wii and want to have something similar in function, but more powerful and in glorious HD. Plus, the motion controller on the PS3 is very accurate and has wowed critics in the past.
It really feels like the PlayStation Move is going to be a huge momentum push for the PS3 and the PlayStation brand in general.
The other model is a 160GB version of the PS3 slim ($299) that comes with a controller and other standard fare. It has all of the same functionality as the current models, including Blu-ray playback, vast library of games, PlayStation Store access (games, movies, etc), Netflix, and a wealth of other features. Many of you have tried the PS3 already so I don’t need to chime on here, but if you haven’t, you really should try and play this console sometime. I’ve put a ton of hours into online gaming with it and it’s fun.
It is great to see Sony playing such high capacity consoles as the default model. It seems like the hardware aspect of the console evolves very quickly to ensure competitiveness and strength in the market. A part of me wonders how many people actually fill their PS3 up to near full capacity, though. Do consoles really need to keep racing higher? Will 500GB or 1TB be really necessary? In some places, like Japan and Europe, where you can use your PS3 as a DVR and record multiple HD TV shows at once, sure, but in USA, I’m not so sure.
Why can’t Google TV be a PlayStation 3 plug-in or add-on?
Stuart Redsun is a senior vice president for Sony Electronics Inc. He joined Sony’s corporate marketing team in June 2006 to guide marketing initiatives, reporting to the company’s Chief Marketing Officer Mike Fasulo. Redsun is responsible for designing and delivering an overarching brand strategy in support of the U.S. electronics business, coordinating specific marketing plans for such product lines as 3D, VAIO computers, Cyber-shot cameras and BRAVIA televisions. He also develops, directs and coordinates Sony Electronics’ national advertising and promotional campaigns.
Prior to this role he accumulated nearly 20 years experience in brand positioning, marketing and advertising, most recently at mobile service provider Helio where he served as executive vice president of marketing. He has also held high-level brand marketing positions at Motorola, Nike and Gateway. Redsun’s experience includes the development of demand creation programs, managing both consumer and business-focused advertising campaigns, and executing successful global product launches such as the Motorola Razr and the Tiger Woods collection for Nike Golf.
Several months ago, Sony Insider had the opportunity to speak to Stuart shortly after Sony’s 3D launch event at Sony Pictures Studios in Los Angeles. Stuart is a really nice fellow, and I could see the passion for his job and the brand as he spoke. In this interview, we learn more about how a chance meeting eventually led to Stuart working at Sony, his average day, and the challenges of creating marketing campaigns. We discuss the challenges of 3D education and the broad efforts Sony are making to ensure the transition is as smooth as possible for the average consumer.
Amongst many other questions, Stuart also responds to the old 3D adage, “Do I have to wear the glasses?”
His answer may surprise you as there is a subtle hint of what is coming in the future.
SI: So, why don’t you tell us about how you got started with Sony back in June of 2006 and if you can, be as detailed as possible.
Stuart: I was contacted by a friend I knew in San Diego who said that he knows the Sony folks really well, and they were looking for a marketing person so he gave them my name. At the time I had just joined a start up. I wasn’t looking at all for a job and it wasn’t something that had crossed my mind mainly because I had always worked with big companies before, big places, and I was enjoying starting something really small.
I then got a call from a headhunter and he asked if I was interested. I really wasn’t. I kept saying no, kept saying no, and finally the headhunter was like “Look, I’m going to be in L.A. Can I please talk to you?”
I met him and he knew that I knew the brand, that I had tremendous passion for Sony; it was one of the many brands that I always thought I wanted to work for at some point. Sony is emotionally so powerful to consumers and really all you have to say are those four letters and people get what the brand is about through its quality and innovation. So working for Sony was always an interest, but I just wasn’t looking to do anything else. I just kept telling the headhunter “Hey, I’m very happy. Very happy.”
Later on, I was invited by a media company to go to the Grammy awards. I go to the bar (near our suite) during the show, and happen to run into (Sony Electronics USA CMO) Mike Fasulo who also happened to be there.
He said “Who are you? What do you do?”
..and mentioned he worked for Sony and I mentioned “Oh wait!”. I recognized his name.
I told him, “This headhunter has been calling me about this job and I think they report to you!”
We chatted briefly and that was it. A few days later, the headhunter called and said, “Now they really want to meet you!”
Mike and I started talking a lot more and laid out the challenges of what they really wanted to do; I felt that it would be a good decision to come on board. The four years since then seem like one year because it’s gone by so quickly.
SI: What is the average day for you like at Sony from start to finish. I understand it varies greatly but if you can something detailed for our readers.
Stuart: Before I even start my day, I’m still at home going through email because some many of the folks in Tokyo and in other parts of the world have already finished their day. With this in mind, you’ve got a lot of catching up to do, even before you’ve had breakfast or coffee or anything like that.
Once I get to the office, a lot of it is meetings with our product team, or meeting with our management on updating marketing plans. There is also meetings with my team, whether that is the marketing side, or communication side and then a lot of time in a typical day is spent either driving what’s next and what’s coming new.
The NEX camera, for example, posed the question,
“How do we take something that is so innovative, and is such an example of Sony leadership in quality, and do the messaging around how we’ll convey that to the consumer? What will we do online? What we’re gonna do in store?”
My job is to really develop the answers for those kind of questions.
Also, we look at what we’re going to do in social media with the product, or what we’re going to do from a creative advertisement standpoint. The actual creative advertisement aspect is really trying to get the team to imagine, “Okay, if we are the consumer and we are seeing all these key features, what would that look like?”
Those are probably the two largest things that you do throughout the day. I know you have the typical sit meetings, and have lunch, phone calls, etc, but for the most part its trying to boil down to how do we create that excitement for products that are coming close to market.
The most exciting part of this job is when we see something new that is coming soon, such as when we saw 3D for the first time. Now we’re at the point where its all coming to market, but when we first saw the initial prototypes we started the aforementioned process. That to me is the most exciting time, because that is when the juices start creatively flowing in your head. At Sony, the great part is we always have all the innovation, and all the technical prowess over the competition. My job basically answers the question of “How do we tell that story in the most exciting way?”
SI: How long does it normally take to get a new marketing campaign out from conception (in the pit) to the public?
Stuart: Well, there is a difference between how long the process should take and the time we’ve done campaigns in. Sometimes we set expectations that we can get a new campaign out quickly. It really depends on the scale of what we’re really trying to accomplish. We’ve done certain things relatively in a matter of weeks that have been in the early stages of getting consumers to try and give us feedback on something maybe new and different. Something as large scale as what we are doing in 3D, with so many other parts of Sony are involved – pictures, gaming, and music – we really like to look at close to 12 months out to truly develop the full spectrum. That way the campaign feels like Sony in total, and not just one individual product.
SI: So, let’s talk 3D. In the last several years, most people have invested a great deal of money into home theater setups – Including large LCD TVs, home theater receivers and speakers. The transition to 3D in the home will require many people to purchase a new television and new home theater equipment that is 3D capable. How are you handling this task of convincing people to upgrade from a marketing prospective?
Stuart: I think Sony as a whole has always been about really providing a higher level of excitement through all of the products we provide for your entertainment. I think the transition, for some of these people, could really rely on how you tap into the passion points that’s going to excite consumers most… which are music, movies, games and sports. Those are the things that lead the transition of high definition, and will lead to the transition to 3D as more content becomes available. Everyone is going to want to enjoy in 3D because it is so much more immersive. Later this year when more 3D TV channels start up, that will certainly help with adoption, and certainly as more content becomes available that’s what will drive new purchases of 3D products. Sony wants to be there every step of the way to that higher level of entertainment.
SI: So the content will ultimately entice new people.
Stuart: Absolutely, another compelling aspect is the phenomenal PS3 3D gaming experience. Our gaming systems already provide an immersive experience, and stereoscopic 3D takes it even further. So, folks who really want that incredible experience will be first to stock up because its certainly better than 2D gaming. Realistically, not everyone will buy into 3D gaming at first and we realize that.
In the time that I’ve been with Sony, with every transition in new technology, you always have the folks who say, “Hey, my Sony is so good. The quality of my Sony products are so high. I still have a TV from four years ago and it’s brand new and the color better than all my friends’ brand new TVs they buy.”
We hear time and time again that Sony is the pinnacle of quality within consumer electronics. Certainly we will provide the full range of options in 3D depending on that passion point of gaming and sports and music.
SI: Is Sony doing enough to make people aware that 3D TVs are not going to cost five thousand plus dollars? It seems that there’s a stereotype with 3D and high cost. Prices for the newer 3D TVs seem to actually be significantly less than that.
Stuart: This (event) is the kickoff of our 3D education process. The SonyStyle website has been updated with comprehensive information, and our store content has information about why Sony is the highest quality 3D system you can buy. The information we have in place at SonyStyle also demonstrates that 3D available and affordable from Sony. We also are very clear about the range of models and differences between our 3D capable Blu-ray disc players, cameras and televisions. We really feel that as Sony is the leader in home entertainment, and the leader in 3D, we owe it to the industry to really lead that education on how we’re making it affordable.
SI: What is Sony’s response to the everyday consumer saying “Do I have to wear the glasses?”
Stuart: The active active shutter glasses aspect of 3D is another education process. Simply stated, we’re doing 3D right. It’s easy to make bad 3D and we’re all gonna make 3D right. Active shutter glasses really give you that much more of an immersive experience. Certainly the things the engineers in Tokyo are working on far exceed the explaination of what we’re showing now, so certainly in time as we bring 3D out to some of the other product categories, we’ll continue to evolve and push the limits of this technology. We urge consumers really to take a look at the active shutter glasses because they are a much different experience to what consumers have tried in the past.
SI: I’ve polled dozens of average everyday people and very few seem to actually know about active shutter glasses. How does Sony hope people understand the difference between the active shutter 3D glasses and the polarized 3D glasses that many have used in theaters?
Stuart: The big advantage that Sony has in that process is that we have already done millions of demos in our SonyStyle stores. We’ve let people come in since January and educated them over what the active shutter glasses do, what they enable you to do. Or, how our glasses are superior because they block out all the ambient light that get in and ruin the 3D experience. From that hands-on education standpoint, we’ll continue to transfer that knowledge to other retail locations about the glasses.
SI: Will we see advertisements for Sony 3D TVs in Sony movies, perhaps before the movies? What about direct placement of the 3D TV within a movie, such as a short scene of dialogue where the characters in a movie are hanging out watching 3D TV?
Stuart: The benefits of being part of Sony compared to any other CE manufacturer is we’re already having those discussions. Not just in movies, but Sony Pictures TV shows, our games so you’ll see a lot of that upcoming from Sony as well.
SI: Will we see Sony 3D marketing representatives at major consumer electronic stores to help consumers with their 3D purchases?
Stuart: Absolutely! We have hundreds of reps. We’re doing whats called “the Sony 3D experience,” where we’re actually going out and educating consumers on the retail floors about the quality advantage Sony 3D has over the competition. We’re gonna be doing thousands of events between now and the end of the year, and even more in the future years to truly educate people why Sony is better but also why 3D is just that much more of an immersive experience.
This is the biggest retail demonstration that we’ve executed since HD, which is pretty significant.
SI: What is your favorite Sony product of all time, perhaps even one you used when you were younger?
Stuart: The yellow Sports Walkman (ed note: model number not given). I remember purchasing it because I wanted to get in shape and start running. I had to have it and I saved my money. I think it was around eighty dollars, and was the most I’d ever paid for anything in my life.
It was such a big purchase, and was so monumental to me because that was the first time I think I went into what I’d call “adulthood.” I’d made a major purchase. People purchasing cars or houses, right? This Walkman to me was that type of thing.
At the time it felt like, “Alright, this is me making a purchase now and not borrowing, begging or asking.”
It enabled me to listen to music outside of the home, or the car, and was perfect for getting in shape. Running with the Walkman made me feel more motivated. It certainly didn’t help me run much faster, but exercising was much more enjoyable.
SI: What does make.believe mean to you?
Stuart: make.believe is really something that has always been the vision of why Sony was founded. To me, here’s something you can imagine – my Walkman, for example. I wanted to run with music, right? Sony was able to do that. To me, all we did was dust off that spirit and try to give it meaning. To me it means as an employee, my goal is to deliver on that promise the founders started, which was being able to excite more people about the amazing things they can do to bring entertainment into their lives. That to me is really what make.believe is all about.
Thanks to Stuart Redsun for taking the time to talk to us, as well as Ana Reyes and James Ferrie for their help with this interview.
Sony has recently sent an automatic update (4.0.91) to all Dash owners which adds several interesting new features. Sony has added Shoutcast internet radio, shortcut to access any app with app gallery, and some speed improvements.
I’m really proud of the Dash team for consistently updating this product with new firmware and features. Many consumers develop loyalty with brands who reward owners with updates to their devices long after they purchase them. Plus, it’s super easy to update the Dash – the update automatically downloads for you and is installed when you unplug it and plug it back in. It’s great having the ability to update without requiring a computer.
Here is an official list of what has been added/changed:
Shoutcast has been added as an available Internet Radio service. You can also wake up to your favorite Shoutcast station, if you set it as your alarm (just like with other internet radio and video services).
We’ve added a shortcut to easily access any app in your channel. A new icon on the Command Bar will bring up a gallery of app thumbnails in your channel. Touch the app you want and your dash will skip to it.
When you add or delete an app in your channel, these changes will appear much faster on your Dash.
According to one of our most trusted sources, there is word that two new touchscreen Sony Reader devices (PRS-350 and PRS-650) with E-Ink technology are coming to the market soon. Many of you who observe product life cycles know this is the usual time of the year for a Reader product refresh, and we have secured further details about the upcoming devices. Sony has been under pressure in the E-Book Reader product category as they face increased competition from rivals Apple (iPad), Amazon (Kindle), Barnes & Noble (Nook), Ectaco, and other companies.
The two new Sony Reader devices will be very attractively priced, and are definitely much more compact and lighter than previous models with a possible width under 10mm (extremely thin). From what we’re hearing the new models will also have improved contrast and faster page turns. The PRS-650 will have a six inch screen while the PRS-350 will have a five inch screen. There will also be a bump in capacity from the usual 512MB or less found in currently Sony Reader models to 2GB of internal storage. We are not sure if that capacity bump extends to both devices, but will most certainly be true for the PRS-650. We also know that the PRS-650 will have Wi-Fi (and possibly free 3G), while the PRS-350 will not have any wireless connectivity (like the PRS-300).
As for the software side of things, the Sony Reader UI in both devices has been revised with a new home interface, and the note-taking software (found in the PRS-600) will trickle down and now be available in the PRS-350 as well. Battery life will probably be the same as previous models at nearly two weeks (or perhaps a bit higher), and other features such as USB 2.0 and Adobe PDF, Microsoft Word, BBeB Book, ePub/ACS4 and Adobe Digital Edition format compatibility will return. As for aesthetics, we see that the same colors as before should be available for both series.
This information is a Sony Insider exclusive, brought to you here first.
You Will Meet a Tall Dark Stranger is a 2010 British-Spanish-American comedy-drama film written and directed by Woody Allen and distributed by Sony Pictures Classics in the USA. The latest Woody Allen film, set for release on September 22nd, stars Antonio Banderas, Josh Brolin, Anthony Hopkins, Freida Pinto, and Naomi Watts.
The film follows a pair of married couples, Alfie (Hopkins) and Helena (Jones), and their daughter Sally (Watts) and husband Roy (Brolin), as their passions, ambitions, and anxieties lead them into trouble and out of their minds. After Alfie leaves Helena to pursue his lost youth and a free-spirited call girl named Charmaine (Lucy Punch), Helena abandons rationality and surrenders her life to the loopy advice of a charlatan fortune teller.
Unhappy in her marriage, Sally develops a crush on her handsome art gallery owner boss, Greg (Antonio Banderas), while Roy, a novelist nervously awaiting the response to his latest manuscript, becomes moonstruck over Dia (Freida Pinto), a mystery woman who catches his gaze through a nearby window. Despite these characters’ attempts to dodge their problems with pipe dreams and impracticable plans, their efforts lead only to heartache, irrationality, and perilous hot water.
Engadget has revealed some incredible insider information about a new upcoming business strategy from Sony Ericsson and PlayStation that will redefine the mobile gaming landscape. The long-rumored PlayStation phone is coming and with these new details it could be an incredibly successful product for Sony. The most tantalizing aspect of this rumor (which we fully believe to be true) is that this will all be based on the Android mobile operating system.
As for the hardware, Engadget notes that the first device created by Sony Ericsson for this new endeavor will have a mixture between XPERIA and PlayStation branding. The possible specifications are jaw-dropping, which Engadget has listed as a “cross between the Samsung Captivate and PSP Go” and they describe in further detail:
..it’s a landscape slider with game controls in place of the typical QWERTY keyboard. The D-pad is here, but instead of the small joystick, the device will have what was described as a “long touch pad” for analog controls, along with standard PSP buttons and shoulder buttons. The phone has a large display, described as being between 3.7 and 4.1 inches with WVGA or better resolution, a 5 megapixel camera that we’re told might not be final, and it’ll likely have a 1GHz Snapdragon CPU on board. The phone is mostly black with some silver highlights, and the gamepad area is white / silver in color. Those who’ve seen the phone say it looks “pretty damn sexy.”
As for the operating system, Engadget mentions that this phone will run Android 3.0 (codenamed Gingerbread), signaling that this device will not appear until later this year or perhaps early to mid 2011. We think that 2011 is a more reasonable time to expect a device like this as Sony Ericsson is notorious for announcing products early and releasing products late. This type of device will also require a high level of polish in the user experience to insure a successful launch.
Engadget goes on to describe that the Android Market on this phone will most likely sell PlayStation games:
Games will be graphically in the range of PSX or PSP games, meaning true 3D gaming is headed to Android. Titles currently being shown off seem to be focused around some older PSX as well as new PSP offerings, with God of War, Call of Duty: Modern Warfare, and LittleBigPlanet possibly on tap, and future plans for titles which incorporate augmented reality features.
Engadget has noted that these high quality 3D games will initially only be available for the first Sony PlayStation phone. However, its entirely possible that in collaboration with other hardware manufacturers (HTC, Samsung, etc), devices made by other companies who implement the required buttons, specifications and layout will also be able to play these games as well. This means the Android and PlayStation endeavor would not be limited to just one phone, but rather on an array of high-powered phones therefore enabling a much larger audience and consumer base.
This information means that gaming on Android is about to enter a major revolution; a revolution that it has needed and could also unseat the dominance Nintendo and Apple have enjoyed with mobile gaming. It also means that one day Android could become the dominant platform for mobile gaming.
A power play like this could really take the wind from the sails of Apple, who have stolen many consumers from Sony by integrating high quality games in their iPhone. I recently played NCAA College Football HD (by EA) optimized for the iPhone 4′s retina display and the graphics and experience felt on-par with the current PSP. In some ways, Apple has already created the experience of a PlayStation phone by courting major game software companies to make inexpensive, high quality games for its latest device.
Regardless, the reaction from the Internet has been extremely positive about the latest details surrounding the PlayStation Phone, which indicates that Sony may have finally figured out the formula to win gamers back from their rivals.
The mockup pictures in this post are simply concept images and not final representations of future products.
Sony Ericsson has a very strong play coming to AT&T in 2010 – the XPERIA X10. With specifications straight out of Star Trek, is one of the most advanced devices ever released by Sony Ericsson. However, the new iPhone 4, despite its shortcomings, has set the bar in smartphone functionality that is nearly unmatched by other devices. We put the XPERIA X10 (specs courtesy Sony Ericsson) head to head with the iPhone 4 (specs courtesy of Apple) in a detailed specifications comparison. The North American market has been dominated by the iPhone family of phones, and it is now even more powerful than before with the updated 4th version. However, momentum behind Android is accelerating quickly with an avalanche of devices coming out for it. Both phones have rich application environments – the iPhone with App Store, and the XPERIA X10 with the Google Android Market.
The XPERIA X10 will come to the USA courtesy of AT&T (and labeled as the XPERIA X10a) on August 15th 2010 for $149 or less with a two year contract; this could be one interesting matchup against the $199 iPhone 4. We’ve highlighted the winner of each category in Green, the loser in Red, and neutral/subjective specs are in Yellow. Any categories left in White we couldn’t make a decision based on incomplete data, or felt was too trivial to really base a winner on. Please leave a comment with anything we’ve missed or errors in our work – we worked hard to make sure this was as accurate as possible.
I’ve used both devices extensively and there are certain advantages with the iPhone 4 that does set it apart from the XPERIA X10 or any other phone for that matter. The insane clarity of the retina display on the iPhone 4 is indisputable. Some people will hold the retina display as the feature that makes it better than the XPERIA X10. We feel that the XPERIA X10 does have several features (as we highlighted in green) that do give it key advantages over the iPhone 4, though. The best recommendation is for someone to use both phones and see how they feel, which will be possible after mid August in most AT&T stores.
Building on the huge ratings win from last spring’s second season finale of Star Wars: The Clone Wars, Cartoon Network announced today it will premiere 22 all-new episodes for season three of the critically acclaimed CG-animated series from creator George Lucas and Lucasfilm Animation. The special, one-hour season three premiere event of Star Wars: The Clone Wars airs Friday, September 17, at 9 p.m. (et/pt).
The season two finale of Star Wars: The Clone Wars was the highest-rated telecast of the season among all key kid demos—2-11, 6-11, 9-14. The one-hour special also took the #1 spot as the most-watched telecast of the day (May 2) among boys 6-14, and #1 for its timeslot with kids 6-14 versus all television. Star Wars: The Clone Wars is a thrilling, weekly 30-minute “mini-movie” created by the talented artists at Lucasfilm Animation.
Mystery, intrigue and adventure await our heroes with all-new action-packed episodes of Star Wars: The Clone Wars. As war continues to rage throughout the galaxy, the dark side grows even stronger and the Jedi Knights are pushed to the breaking point. The lines between good and evil become blurred as secrets are revealed, truths are questioned and alliances are betrayed. Loyalties are tested as new enemies emerge and heroes rise – and fall.
In this transformative new season of Star Wars: The Clone Wars, surprises wait at every turn, the fate of the galaxy hangs in the balance and the destiny of the “Chosen One” will at long last be uncovered. Thrilling, unpredictable and often humorous, the exciting new adventures of the Star Wars Saga will captivate fans of all ages.
Fans of the Star Wars: The Clone Wars animated television series on Cartoon Network can also look forward to the scheduled online release of Star Wars: Clone Wars Adventures video game on September 15th. The ultimate virtual destination for a new generation of Star Wars fans, Clone Wars Adventures is an action-packed virtual world where players can go online to experience fun minigames, daily activities, events, rewards, lively social environments and competition. Clone Wars Adventures lets players duel iconic adversaries with their own custom lightsaber, speed through the galaxy in a custom starfighter, defeat enemies and take down starships.
Clone Wars Adventures is a free-to-play to game, but players who want to take the galactic action to the next level can purchase a monthly Membership subscription for $5.99, while a variety of epic items can also be purchased through Station Cash micro-transactions. The Clone Wars Adventures Galactic Passport is scheduled to be available at thousands of retail locations in North America later this fall and will include a 90 day membership, 500 Station Cash, the ability to unlock the Togruta playable character, a Yoda monitor topper, and more.
Sony Develops “SmartAR” Integrated Augmented Reality Technology
Sony Memory Stick Gets a Speed Boost of Up to 50 MB/sec
Sony Bravia HX929 Firmware Available, New Features Abound
Sir Howard Stringer Addresses PSN/Qriocity Customers
PSP®go Phase Out
Music Unlimited Service Coming to Your PSP
