The Sony Building in New York City (at 550 Madison Avenue at 56th St) is home to several interesting aspects of the company, including the official Sony Corporation, Sony Music, Sony Pictures, and so forth. The building also houses some great places for the general public to visit, such as the Sony Wonder Technology Lab, a lavish SonyStyle store, a restaurant on the lobby floor, and now a new PlayStation Lounge.
Created by Sony’s Joby Hirschfeld (Director, Creative Services, Channel Marketing and Events) and his team, the PlayStation Lounge could be considered heaven for some gamers and design enthusiasts. The layout of the Lounge is somewhat similar to trade show booth design, and there is a reason for that. The creator of the Lounge and his team have quite the background:
My name is Joby Hirschfeld and I oversee the team responsible for the design and build of such things as the incredible booths you see at conferences like E3 and CES, the visuals for PlayStation press conferences, video production, the look and feel of the displays at your local retailers as well as the designs on the packaging of the PlayStation products you know and love.
The Lounge is a storefront for just about everything PlayStation. All of the latest first and third-party games are available there (for example, Call of Duty: Black Ops was available on release day), as well as the PlayStation Move and all of its games and accessories. There is also some exciting titles that fans can check out before they are released, such as Killzone 3, Motorstorm: Apocalypse, and Gran Turismo 5. The Gran Turismo 5 area is impressive because it has incredible Recaro-style seats, each with a flatscreen LCD, steering wheel and pedals for the best possible driving experience.
The PlayStation.blog provided a gallery of the PlayStation Lounge:[sthumbs=1722|1721|1720|1719|1718|1717|1716|1715|1714|1713|1712|1711,160,4,n,center,]
Here is a video tour of the PlayStation Lounge on YouTube by user THGNews (Marcus Yam):