For the last several months you may have noticed a huge drop in posting activity here at Sony Insider. The reason: I accepted a position at CNET earlier this year and have been writing there ever since. As much as I enjoyed obsessively exploring some of the fascinating details of the Sony brand and its products, it became apparent to me after several years of doing so that I needed to shift to bigger and better things.
When I first started SI, Sony had a lackluster social media presence; a site like ours was critical as the brand transitioned its social media presence. For many months (and years), we were one of the biggest Sony blogs on the Internet, assisting with the launch of many products (and leaking them, too). Traffic exploded as the months rolled by, and Sony Electronics was a very gracious host by accommodating many of our needs. Sony Electronics also gave us access to incredible opportunities and events, which I will always be thankful for. However, it was around late last year when I realized Sony was investing an incredible amount of energy in its own blog and SGNL video series, making Sony Insider less necessary. I also felt a sense of competition between Sony and SI, whereas the original goal was to hopefully one day be an official part of Sony. That obviously never materialized, which was a severe disappointment.
Sony Insider is not dead, but rather on a hiatus for now as I further my professional career and spread my wings. This isn’t over; we will return at some point and be better than ever. No one covers Sony like Sony Insider. Stay tuned.