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	<title>Sony Insider &#187; Contrast</title>
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		<title>Contrast &#8211; The Flex OLED VAIO Laptop Of Our Dreams?</title>
		<link>http://www.sonyinsider.com/2009/01/15/contrast-the-flex-oled-vaio-laptop-of-our-dreams/</link>
		<comments>http://www.sonyinsider.com/2009/01/15/contrast-the-flex-oled-vaio-laptop-of-our-dreams/#comments</comments>
		<pubDate>Thu, 15 Jan 2009 19:17:05 +0000</pubDate>
		<dc:creator>Christopher MacManus</dc:creator>
				<category><![CDATA[CES]]></category>
		<category><![CDATA[Hardware]]></category>
		<category><![CDATA[Vaio]]></category>
		<category><![CDATA[CES 2009]]></category>
		<category><![CDATA[Contrast]]></category>
		<category><![CDATA[Flex OLED]]></category>
		<category><![CDATA[Laptop]]></category>

		<guid isPermaLink="false">http://www.sonyinsider.com/?p=4367</guid>
		<description><![CDATA[<p>Posted in <a href="http://www.sonyinsider.com/category/ces/" title="CES">CES</a><a href="http://www.sonyinsider.com/category/hardware/" title="Hardware">Hardware</a><a href="http://www.sonyinsider.com/category/hardware/vaio/" title="Vaio">Vaio</a></p>Sony&#8217;s Contrast* Flex OLED VAIO laptop is a super-thin laptop product concept. We were able to catch footage of its introduction video at Sony&#8217;s exhibit during CES 2009. We believe that Sony is assuming OLED will be the preferable choice of display for future laptop devices instead of what we currently use today. The Contrast [...]]]></description>
			<content:encoded><![CDATA[<p>Posted in <a href="http://www.sonyinsider.com/category/ces/" title="CES">CES</a><a href="http://www.sonyinsider.com/category/hardware/" title="Hardware">Hardware</a><a href="http://www.sonyinsider.com/category/hardware/vaio/" title="Vaio">Vaio</a></p><p style="text-align: center;"><a href="http://www.sonyinsider.com/wp-content/uploads/2009/01/flexoledvaio.png"><img class="size-medium wp-image-4368 aligncenter" title="flexoledvaio" src="http://www.sonyinsider.com/wp-content/uploads/2009/01/flexoledvaio-450x276.png" alt="flexoledvaio" width="450" height="276" /></a></p>
<p>Sony&#8217;s Contrast* Flex OLED VAIO laptop is a super-thin laptop product concept. We were able to catch footage of its introduction video at Sony&#8217;s exhibit during CES 2009. We believe that Sony is assuming OLED will be the preferable choice of display for future laptop devices instead of what we currently use today. The Contrast Vaio laptop uses a foldable seamless OLED for the display and the keyboard, but as the videos show the keyboard can fade away and the whole thing can display something else. This concept has no restrictions on layout and size, and is extremely durable and shock resistant. Like the other Contrast product concepts, it is made of high performance flexible bioplastic.</p>
<p>This is a VAIO laptop that could happen in five to ten years, according to chatter overheard at CES. We have no idea if Sony is going to stay this course, but it is being prototyped in Sony labs so its a good indication that yes, we will have something very similar to this one day. We can assume that such a slim, almost paper thin design like this would be most certainly possible considering flash miniaturization and other component optimization. Enjoy.</p>
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<p>* &#8211; A seldom discussed portion of Sony&#8217;s CES 2009 exhibit is a new series of products that is referred to as Contrast. This product line is the future of Sony, as it incorporates three main technologies: OLED, touch, and physical flexibility. There were three products displayed &#8211; a Flex OLED <a href="http://www.sonyinsider.com/2009/01/13/contrast-the-sony-flex-oled-walkman-of-2020/">Walkman</a>, <a href="http://www.sonyinsider.com/2009/01/14/contrast-the-sony-flex-oled-reader-of-the-future/">Reader</a>, and VAIO laptop. engadget had some real pictures, but they were just mockups. Now we&#8217;re bringing video to the table &#8211; video we were able to capture after CES was closed on day 2 that shows off the functionality of these new products.</p>
<p>OLED display capabilities in terms of color reproduction are far beyond the average LCD, which means 100% color reproduction across a wider viewing angle. Want to learn more about Flex OLED? <a href="http://www.sonyinsider.com/2009/01/09/hd-video-sonys-flexible-oled-display/">Watch this</a>.</p>
<p>This video is a Sony Insider exclusive, brought to you here first. <a href="http://www.engadget.com/2009/01/12/sonys-flexible-oled-mockups/">Props to engadget for the IRL pics though</a>.</p>
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		<slash:comments>49</slash:comments>
		</item>
		<item>
		<title>Contrast &#8211; The Sony Flex OLED Reader Of The Future?</title>
		<link>http://www.sonyinsider.com/2009/01/14/contrast-the-sony-flex-oled-reader-of-the-future/</link>
		<comments>http://www.sonyinsider.com/2009/01/14/contrast-the-sony-flex-oled-reader-of-the-future/#comments</comments>
		<pubDate>Wed, 14 Jan 2009 21:15:49 +0000</pubDate>
		<dc:creator>Christopher MacManus</dc:creator>
				<category><![CDATA[CES]]></category>
		<category><![CDATA[Hardware]]></category>
		<category><![CDATA[Reader]]></category>
		<category><![CDATA[CES 2009]]></category>
		<category><![CDATA[Contrast]]></category>
		<category><![CDATA[Flex OLED]]></category>

		<guid isPermaLink="false">http://www.sonyinsider.com/?p=4354</guid>
		<description><![CDATA[<p>Posted in <a href="http://www.sonyinsider.com/category/ces/" title="CES">CES</a><a href="http://www.sonyinsider.com/category/hardware/" title="Hardware">Hardware</a><a href="http://www.sonyinsider.com/category/hardware/reader/" title="Reader">Reader</a></p>Sony&#8217;s Contrast* Flex OLED Reader is a super-thin Reader product concept. We were able to catch footage of its introduction video at Sony&#8217;s exhibit during CES 2009. We are assuming that Sony is assuming OLED will be the preferable choice of display for future Reader devices instead of E-Ink. Bendable material simulates the flexible reading [...]]]></description>
			<content:encoded><![CDATA[<p>Posted in <a href="http://www.sonyinsider.com/category/ces/" title="CES">CES</a><a href="http://www.sonyinsider.com/category/hardware/" title="Hardware">Hardware</a><a href="http://www.sonyinsider.com/category/hardware/reader/" title="Reader">Reader</a></p><p style="text-align: center;"><a href="http://www.sonyinsider.com/wp-content/uploads/2009/01/oledredaer.png"><img class="size-medium wp-image-4355 aligncenter" title="oledredaer" src="http://www.sonyinsider.com/wp-content/uploads/2009/01/oledredaer-450x252.png" alt="oledredaer" width="450" height="252" /></a></p>
<p>Sony&#8217;s Contrast* Flex OLED Reader is a super-thin Reader product concept. We were able to catch footage of its introduction video at Sony&#8217;s exhibit during CES 2009. We are assuming that Sony is assuming OLED will be the preferable choice of display for future Reader devices instead of E-Ink. Bendable material simulates the flexible reading experience from a book. Could you imagine bending a Flex OLED display to quickly flip pages, or bend the corners of each page to go through more pages? This Flex OLED reader incorporates durable Flex OLED display and high performance bioplastic.</p>
<p>This is an electronic Reader that could happen in five to ten years, according to chatter overheard at CES. We have no idea if Sony is going to stay this course, but it is being prototyped in Sony labs so its a good indication that yes, we will have something very similar to this one day. We can assume that such a slim, almost paper thin design like this would be most certainly possible considering flash miniaturization and other component optimization. Enjoy.</p>
<p><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/Ri2a_ln1lLM&#038;hl=en&#038;fs=1&#038;rel=0&#038;color1=0x2b405b&#038;color2=0x6b8ab6"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Ri2a_ln1lLM&#038;hl=en&#038;fs=1&#038;rel=0&#038;color1=0x2b405b&#038;color2=0x6b8ab6" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object></p>
<p>* &#8211; A seldom discussed portion of Sony&#8217;s CES 2009 exhibit is a new series of products that is referred to as Contrast. This product line is the future of Sony, as it incorporates three main technologies: OLED, touch, and physical flexibility. There were three products displayed &#8211; a Flex OLED <a href="http://www.sonyinsider.com/2009/01/13/contrast-the-sony-flex-oled-walkman-of-2020/">Walkman</a>, Reader, and VAIO laptop. engadget had some real pictures, but they were just mockups. Now we&#8217;re bringing video to the table &#8211; video we were able to capture after CES was closed on day 2 that shows off the functionality of these new products. Keep an eye out tomorrow afternoon for the last video in this segment &#8211; the Flex OLED VAIO Laptop.</p>
<p>OLED display capabilities in terms of color reproduction are far beyond the average LCD, which means 100% color reproduction across a wider viewing angle. Want to learn more about Flex OLED? <a href="http://www.sonyinsider.com/2009/01/09/hd-video-sonys-flexible-oled-display/">Watch this</a>.</p>
<p>This video is a Sony Insider exclusive, brought to you here first. <a href="http://www.engadget.com/2009/01/12/sonys-flexible-oled-mockups/">Props to engadget for the IRL pics though</a>.</p>
]]></content:encoded>
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		<slash:comments>10</slash:comments>
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