If you remember we mentioned that Sony will be adding a few new features to your Rolly via firmware upgrade, we were able to clarify that this upgrade will be actually a fee based service and will require your Rolly to be shipped to Sony. This is only for the Japanese released model SEP-10BT. The cost of the upgrade and shipping is 9000 yen ($100). Not sure why Sony requires your Rolly to be shipped to them, it looks like they will need to do some internal tweaking, so it is not just a mere firmware upgrade we are used to. The newly upgraded Rolly will be delivered with Motion Editor 1.1 and Rolly Remote 1.0 software. You can download Motion Editor 1.1 now here.
There have been no announcements of a similar service for the US or EU Rollys.