Sony has produced some amazing commercials for their products and if you may remember certain ones may truly capture you and put you in a short fantasy dream, if I can say so. We have seen the Bravia Paint Ad and Bravia Bouncing Balls , some rabbits jumping in NYC as well as some VAIO TZ and X series ads, however this one really stands out and makes you wonder what it would look like on a 55 inch TV with some 3D love. Yea, frankly I cannot wait for some 3D commercials.
I came across this blog via Twitter (thanks @AndrewMagann) and thought it’d be worth blogging and spreading some love to our readers. Let’s hope it hits major TV networks though, as I only see outstanding and breathtaking ads made by Sony only run on the World Wide Web.
Seattle, WA — Superfad’s new in-store campaign for Sony is a startlingly beautiful and surreal homage to Sony’s global brand message of “make.believe” and a tribute to the pleasure of “Eye Candy”. Unfolding in three parts, “Birth of Color,” “Explosion of Color,” and “Release of Color,” the project was directed and produced by Superfad and will be seen in stores and trade shows throughout the world.
To view: click here
The concept was inspired by the idea that from one’s imagination anything is possible. Drawing from the theatrical world of fashion photography, Superfad chose moments of visual drama and magic, with spherical objects representing the dot in “make.believe” as a connecting through-line.
Superfad Director/Executive Creative Director Will Hyde captured a live action, slow motion narrative with imagery that would showcase the picture value of Sony BRAVIA high definition televisions including color fidelity and detail. The project’s effects and animation, completed in just under three weeks, was creative directed by Carlos Stevens.
The project keenly represents Superfad’s methodology; one that eschews a singular signature style in favor of applying project-specific creative approaches to reveal the unexpected. With Sony’s “Eye Candy,” the blending of live action and animation comes together in a seamless marriage of visual intensity and wonder.
Client: Sony Electronics
