Sony Computer Entertainment today announced the introduction of PlayStation “Logo Licensing Program,” targeted for variety of lifestyle products from apparel to everyday items as part of the Official Licensing Program.
Click on the concept pictures in this post to see a larger version of what they are aiming for – basically injecting the PS logo into the mainstream in whatever way possible. The concepts look pretty cool – I’d definitely buy that white t-shirt.
Licensees who enter into an agreement with SCE through the “Logo Licensing Program” will be able to design their product using the PlayStation logos and or the iconic marks. The program is applicable to a variety of lifestyle products such as apparel, accessories, house wares and more. Furthermore, SCE will provide “Official Licensed Product logo” to be used on product packages, proving that the products comply with the guideline and have been approved by SCE.
Details about the “Logo Licensing Program” are available on the official site. With the help of third party companies, SCE will enrich the licensed product line-up and deliver various quality lifestyle products that will make the PlayStation brand more accessible and recognizable than ever.
