Steve Jobs Not Impressed With Blu-ray

At today’s Apple Notebook keynote event, Steve Jobs was asked about Blu-ray and stated “Blu-ray is just a bag of hurt. It’s great to watch the movies, but the licensing of the tech is so complex, we’re waiting till things settle down and Blu-ray takes off in the marketplace.” Phil chimed in with “We have the best HD movie and TV options in iTunes.” Honestly, it seems that Apple wants to control media distribution. BD is getting too big to ignore, and Steve Jobs complains about the complexity of BD licensing. This smells like a ploy to get the masses to believe in the superiority of the ‘far less than BD-quality’ AppleTV HD rental scheme.

Currently you can’t ‘pay once for unlimited HD viewing’ and the quality is not much better than DVD. 720p on Apple TV is no where near BD quality. And we highly suspect they never want the user to pay only once for HD content. That’s why Jobs is downplaying and ignoring BDs growth among enthusiasts. Even 5 years into iTunes you still can’t download lossless tracks and now he expects us to believe AppleTV HD is really HD. Sorry Jobs, you are just this generation’s PT Barnum. You might have your followers but the vast majority of consumers see through your bag of tricks.

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14
Oct 2008
POSTED IN

Blu-Ray, Hardware

DISCUSSION 13 Comments
  • http://www.carspyshots.net Ascariss

    jobs is a fool, the only reason why he didn’t add blu ray is that it would make the macs even more expensive than they already are.

  • http://www.carspyshots.net Ascariss

    jobs is a fool, the only reason why he didn’t add blu ray is that it would make the macs even more expensive than they already are.

  • rodc

    Yeah right Steve. Sooner or later Apple will want a piece of the “Blu-Ray” pie.

  • rodc

    Yeah right Steve. Sooner or later Apple will want a piece of the “Blu-Ray” pie.

  • Zizone

    Why don’t they mention about sound quality of BD??? 7.1 channel w/ linear PCM how can you beat that?

    I am not impressed with Apple’s latest comment; in fact, since when did Apple ever care about sound quality…

  • Zizone

    Why don’t they mention about sound quality of BD??? 7.1 channel w/ linear PCM how can you beat that?

    I am not impressed with Apple’s latest comment; in fact, since when did Apple ever care about sound quality…

  • Anthony O’Brien

    If the ipod wasn’t such a fashion statement Apple wouldn’t be in the position to be so conceited and full of nonsense. I do howver, think that blu-ray will have limited life span and will only be worth the investment when it becomes much cheaper( for me at least).

  • Anthony O’Brien

    If the ipod wasn’t such a fashion statement Apple wouldn’t be in the position to be so conceited and full of nonsense. I do howver, think that blu-ray will have limited life span and will only be worth the investment when it becomes much cheaper( for me at least).

  • alanikuye

    Steve……….seriously?

  • alanikuye

    Steve……….seriously?

  • http://www.ghdhairbuy.com/ Ghdhairstraighteners

    I am currently using the japanese version, and it’s not bad. When will the english one come out?????

  • http://www.ghdhairbuy.com/ Ghdhairstraighteners

    I am currently using the japanese version, and it’s not bad. When will the english one come out?????

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