Sony’s On-Demand Movie Service “Qriocity” Coming February 2010


We shot exclusive video footage during CES 2010 of a new Sony service called Qriocity, starting in February, and it is the basically the beginning of the Sony Online Service. Sony is going to bring streaming SD and HD to the consumer, but we’re not sure on pricing and I’m starting to believe there might be a subscription model. It’s significance is so strong that it will be added as a main icon on the XMB and as a button on many 2010 Sony remote controls that belong to networked TV’s and Blu-ray players. You can see it in the picture of the BRAVIA LX900′s remote above in the middle right.

You can see the movie titles when you enter the store through a great looking interface with rich album art. At the main menu is the option to go to Media Library, Choose Account, Search, New Releases, Genre, and Most Popular. You can log in with your PSN account, and have multiple accounts for parents and children. There will be the ability for master accounts to control sub accounts so your children dont access the content you don’t want them to.

Upon debut, Qriocity will have “hundreds” of HD and SD movies initially available, with titles from 20th Century Fox, Paramount, Walt Disney Pictures, Lionsgate, Warner Brothers, Universal, MGM, and of course Sony Pictures. I was able to watch the HD version of The Taking Of Pelham 1 2 3 for an extended version of time and felt that it was similiar to 720p/1080i quality with the 6mbps connection they had, and was certainly no Blu-ray. However, I liked how the software judges your Internet connection and plays a bandwidth optimized version. With higher bandwidth connections (very easy in many markets), it could be that kind of solid 720p/1080i that leaves you satisfied, however – especially for a streaming situation. The whole scene looks so much better than the Comcast On Demand I have at home. It was better than anything I’ve seen on a computer too, including Hulu. I noticed some artifacts on certain darker shades of colors, but I think that was because of the connection. A minor detail in comparison to the overall quality, however.

I would say this is a big power play for Sony and allows them to cater an On Demand experience to nearly everyone with the latest 2010 Sony networked home entertainment devices such as the LX900, BDP-S370 and so forth.

I’m pretty sure that Qriocity will also be coming to TV’s, VAIO PC’s, and Windows users overall in 2010. No word if this is coming to the PS3.

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Comments

  • Sakimori_X said:

    You'd think this service would've come to the PS3 *first* seeing as how everyone has been asking for a subscription-based system ever since the PSN video store first launched a year and a half ago.

  • Mark said:

    Sick of all this clueless PS3 stuff you write. Why don't you actually get one then you might actually be a little more informed, and you will know that PS3 already has a streaming movie store for both HD and SD, from the same studios you mentioned.

    Basically the PS3 movie store is moving out to other Sony devices…..

  • sonyinsider said:

    Thanks for the feedback, Mark. I've owned a Ps3 since late 2008 so I'm not really sure what you're getting at.

  • archie4oz said:

    I think he's getting to this comment “No word if this is coming to the PS3.” Probably because it doesn't need to since it's already there. All Qriosity is is just the PSN video store being streamed to another device (in this case a Bravia).

  • sonyinsider said:

    I reworded it slightly after his comment. It would still be a difference than what is already offered. No need for such hostility regardless, that's not the type of community I want to have here.

  • MarkG said:

    It sounds EXACTLY like the current PS3 movie service.. At least the European one. Not sure what the American looks like, either way comments like “No word if this is coming to the PS3.” just make it look like you have never switched your PS3 on, as if you had, you would write such silly things. Why would the PS3 need two identical servers with only slightly different interfaces that are almost certainly build on the same infrastructure?

  • Free Online Games said:

    Thats really good news I love my PS3 very much so now I can play games listen musics and watch movies

  • Vanguard said:

    Qriocity? You have got to be kidding…that's insane.
    That is one lousy brand name.
    Am so depressed over this.

  • Jay said:

    I think this is much different from PSN this is more of a on demand service and PSN is so not also this downloads instantly it looks like from the video

  • Vanguard said:

    Q-Rio-City? Qrio-City? Cur-Rio-Rio?
    Who on earth came up with that name?
    It's confusing, horrible, weak.
    It's hard to spell, remember, pronounce.
    It's not conveying anything about the product.
    Kotaku.com reported on this a few weeks ago:
    http://kotaku.com/5430652/sony-piques-qriocity-...
    Check out the backlash of comments … 99% negative.
    They are right … “Qriocity” is a stupid brand name.
    Worse than your bad-engrish “Qualia” brand name from a few years ago.
    Ditch it Sony! Change it Sony! Just call it “Sony Video On Demand.”
    Remote buttons can read “S-VOD” … clear and staightforward for the end user.
    “Sony Video On Demand” “S-VOD”

  • sonyinsider said:

    We are talking about Sony here. It wouldn't be impossible for them to have both, or at least the notion of it. I thought it was more obvious that was a minor detail regardless, as this was demonstrated via a Blu-ray Player and I also mentioned it will be available for TV's. That's the real story. The PS3 blip is minor.

  • Vanguard said:

    Is this how the new “Sony Online Service” is going to take shape?
    A bunch of strange, new, confusing sub-brands to delineate each media type – there is no need.
    And will do absolutely nothing to reinforce “Sony”, much less a “unified Sony.”
    “Sony Online Media Store” for a main, umbrella brand is clear and straightforward.
    Under which, different media categories could simply read:

    “Book & Newspaper”
    “Game”
    “Music”
    “Photo”
    “Video” > “Sony Video On Demand”

    “Amazon Video On Demand” is displayed at the start of the video promo above.
    Instantly conveying confidence, familiarity and trust from an established brand name.

    “Qrio-city?” “Q-rio-city?” “Cu-rio-city?”
    “Who-what the heck is that, honey.”
    …“oh, just click on Amazon.”

  • Bill Andreas said:

    . I was able to watch the HD version of The Taking Of Pelham 1 2 3 for an extended version of time and felt that it was similiar to 720p/1080i quality with the 6mbps connection they had, and was certainly no tinggi badan

  • buy foreclosed homes said:

    ou man.., I’ve never seen an article like this.
    It was very nice reading it.
    sonyinsider.com is awesome!
    keep up the good work, I’ll definitely come back to sonyinsider!

  • jordan 1 shoes said:

    I think this is much different from PSN this is more of a on demand service and PSN is so not also this downloads instantly it looks like from the video

  • jordan 1 shoes said:

    I think this is much different from PSN this is more of a on demand service and PSN is so not also this downloads instantly it looks like from the video

  • Bill Andreas said:

    . However, I liked how the software judges your Internet connection and plays a bandwidth optimized version. With higher bandwidth connections (very easy in many markets), it could be that kind of solid 720p/1080i that leaves you satisfied, howeverpeninggi badan

  • iphone game apps said:

    It doesn't shock me to see this as Sony are a great company.

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  • anant said:

    just make it look like you have never switched your PS3 on, as if you had, you would write such silly things.
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  • Miniclip said:

    love ps3 actually doin eveything but so many movie watch by blueray can be harm on the other hand other produtcs of sony s are brilliant inside of it you can see difference of high quality technology than others

  • Y8 said:

    really technology boosts last years and where sony will be in next 10 years i cant imagine from now

  • ben 10 said:

    thanks for the website really we love ps3 day and nite.nite and day..

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