NAB: Sony Debuts $3,850 Professional 7.4-inch OLED Monitor

Sony is bringing the stunning OLED technology that revolutionized consumer displays to its line of professional monitors. The new PVM-740, available this April for $3,850, is the first field display to use an Organic Light-Emitting Diode (OLED) display panel with Sony’s unique Super Top Emission technology to efficiently deliver superb high contrast, high color images, even in ambient light.

The 7.4-inch high-resolution (960 x 540 pixels) portable monitor can fit a range of professional monitoring applications, including studio editing, ENG and EFT production, OB trucks, and even research and development. The versatile new monitor is also ideal for use in 3D camera rigs with its flip mode.

The display panel creates smooth gradation from the dark to the bright portions of scenes such as a sunrise or a sunset. The PVM-740 offers outstanding high-contrast images – for example, the deep black of a night scene can be accurately displayed and the black portion of an image is not raised even in a low-illumination edit suite. Its blur-free, quick response to fast motion is perfect for sports or camera monitoring during panning and text scrolling.

The monitor can flip a picture horizontally or vertically without frame delay. This feature is useful during 3D image acquisition using a 3D rig camera with a pair of 2D monitors. The monitor can be connected to the camera systems directly without need for an external signal converter, making system integration simpler.

Its picture contrast is greater than a CRT display, is less affected by ambient light, allowing clear images to be viewed even in strong sunlight. For further protection, the optional VF-510 ENG kit provides a viewing hood, carrying handle, and connector protector.

An AR coating provides protection from scratches and enables a high transmission rate of the internal light source to keep the picture as bright as possible, while keeping reflection from ambient light to a minimum. As a result, when used in bright lighting conditions, high contrast is still maintained even in dark areas of the picture. Sony’s unique 10-bit panel driver and ChromaTRU technologies work effectively to emulate colors and gammas of CRT monitors, and to support broadcast standards (SMPTE-C, EBU, and ITU-R BT.709).

The new monitor also adds DC/AC operations, a convenient control panel with luminous and assignable buttons, a camera focus function, a wave form monitor, 8-channel audio level meter, a variety marker setting, and native scanning capabilities.

The PVM-740 monitor is also equipped with a Sony’s unique feed-back circuit system. This system works to monitor the emitted lights all the time, and feed the monitor-result back and adjust the white balance. It also ensures color and gamma stability.

The PVM-740 is 3.8U high and half-rack wide. Using the optional MB-531 mounting bracket with a 10-degree-forward and 10-degree-backward nonstop-tilt capability, two units can be installed side by side in a 19-inch EIA standard rack. With 3/8-inch and 1/4-inch screw holes on its base, the PVM-740 can be installed in a camera system on a pedestal, for example.

The PVM-740 can display a center marker and aspect markers, and the brightness of these
markers can be selected from either gray or dark gray levels. Users can also select a gray matte to
fill the outer area of the aspect markers.

A unique native scan function reproduces images without changing the input signal’s pixel count – mapping the pixel of the input signal on the panel pixel-to-pixel. For example, when an SD signal is input, the monitor reproduces the image at picture sizes of 646 x 487 pixels in 480i and 480p, and 768 x 540 pixels in 575i and 576p. When an HD signal is input, the PVM-740 displays a center portion of the HD image.

The PVM-740 is equipped with standard interface connectors: a composite video, a 3G/HD/SD-SDI, and an HDMI interface.

It accepts most SD or HD video formats. For extra mobility, it incorporates various video interfaces as standard, including composite, SDI interface for SD-SDI, HD-SDI, 3G-SDI, and HDMI interface. With the 3G-SDI interface, it accepts 1080/50p and 1080/60p formats, which is compliant with the SMPTE 425 standard, transmitting up to 4:2:2/10-bit 1080/60p and 1080/50pvideo data using one SDI cable. As sports and live production move toward a 1080p system, this single-link 3G-SDI system can be an ideal solution.

HDMI connectivity further expands the monitor’s potential applications. For example, the PVM-740 monitor can connect with professional video systems such as Sony’s XDCAM HD,XDCAM EX, NXCAM, and HDV series. Consumer video products such as Blu-ray Disc and digital cameras can also be connected, ideal for Blu-ray video authoring or digital photo image previews.

(press release, pdf)

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12
Apr 2010
POSTED IN

Hardware

DISCUSSION 3 Comments
  • http://www.easydvdburning.com/ DVD Burning

    Awesome monitor! Gotta start saving penny to have one!

  • Anonymous

    The computer looks wonderful! 

  • Anonymous

    It worths that price!