We are definitely expecting Sony to announce a series of new products this quarter. But to our surprise, Sony China announced yesterday of a new flash based Mp3/WMA player – the CE-P series – which does not support ATRAC format. The CE-P series (CE-P13, CE-P15 & CE-P17) will be strictly an Mp3/WMA player, which features a 1.5″ 260K color OLED display with built-in FM tuner, FM recording, voice recording and ability to view BMP/JPEG files. According to themp3players.com, the new CE-P series is the first ever Sony DAP designed in China – by Sony China Creative Center based in Shanghai.
The CE-P13 , CE-P15 and CE-P17 will be 256MB, 512MB and 1GB respectively and will join the new NW-A00x series we have just reported as Sony’s new low budget DAP line. The MSRP published by Sony China are as follows:
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- CE-P17: 1GB, black and gold* color, RMB1199 (approx US$150)
- CE-P15: 512MB, black, silver and red color, RMB999 (approx US$125)
- CE-P13: 256MB, black, silver and red color, RMB799 (approx US$100)
*Note: The gold color CE-P17 will only be available from SonyStyle China. In addition, we suspect that the CE-P series could very well be an exclusive regional release. In other words – an exclusive Chinese domestic market release or possibly limited to Asia-Pacific as well.
Reference: Sony China’s CE-P Product Information Page
