Sony Declares Death to the Clamshell


Sony heard the voice of customers who are frustrated with the so-called “clamshell” packages used for many consumer electronics products like headphones and portable music players that hang on racks in the large discount stores and other retailers.  Many of these retailers prefer them because the products are clearly displayed while being protected from theft.

Rick Clancy writes, “However, I know consumers, including myself, get annoyed about how difficult they are to open. In fact, they typically can’t be opened without the use of a sharp device of some kind.

Sony is working on the matter and I expect we will have a new alternative to announce soon.  But in the meantime, I thought you’d get a kick out of this video clip we produced as part of a longer presentation shown internally at our last Sony Electronics business conference.”

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