Sony Moves Hungarian Blu-ray/DVD Player Factory To Malaysia

Sony announced that it will discontinue production at its Hungarian manufacturing site in Gödöllö, Hungary (established in 1996 and has 540 employees) as part of its initiatives to improve its profitability of overall business and efficiency in manufacturing. Sony Hungária Kft.,Gödöllö TEC which manufactures Blu-ray Disc players and DVD recorders, is scheduled to cease operations by the end of December 2010 and its operations will be transferred to Sony’s manufacturing site in Kuala Lumpur, Malaysia.

Mass production began at this plant in January 1997 and has included the manufacturing of batteries, displays, DAV systems, speakers and Micro Hi-Fi systems.

As we move forward into the HD era and DVD begins to fade, the worldwide demand for Blu-ray Disc players is expected to expand. By consolidating global production to achieve efficiency and offering customers higher value-added products such as Blu-ray 3D compatible Blu-ray Disc players, Sony aims to increase the competitiveness and profitability of its home video business.

No material impact is anticipated from this realignment to Sony’s consolidated financial results for the fiscal year ending March 31, 2011.

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